Advice and answers from the Ahrefs Team

If you get one of your backlinks reported as “lost” while it’s still on a page, this can mean that a page where a reported backlink is placed gained a rel="canonical" link element to another page. 

In this case, Ahrefs bot indexes a backlink only on a page that was labeled as canonical (preferred) and won’t take into account backlinks on its duplicate pages.


A rel="canonical" attribute is used when the duplicate or almost identical content is repeated on different URLs. 

To help Google determine which page should be preferred when indexing, it’s recommended to add a <link> element with the attribute rel="canonical" to the <head> section of all the similar pages. 

In pages’ HTML, it will look like this:

<link rel="canonical" href="" />

(Where is a preferred canonical link.)

You can find more information about page canonicity here: 

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