These stats represent the percentage of searches which result in one or more clicks vs the percentage of searches that don’t lead to any clicks at all. 

Let’s take a closer look at the keyword “chauffeur” as an example. Its search volume is 48,000 and its clicks count is 11,113. One may be confused, because 11,113 makes 23% of 48k, not 20%. 

The thing is, those clicks are not distributed within searches equally. 80% of the searches didn’t result in any clicks at all, while 20% of them resulted in some clicks (not necessarily one, it can be 2, 3 and more per search). When summed up, they will make 11+K clicks in total.

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