What triggers this issue?

This issue reports pages with an empty or missing <h1> HTML tag.

Why is it important?

Google uses H tags to understand the structure of the text on a page better. If your page does not have the <h1> tag, you're missing the opportunity to tell search engines more about the content on your page.

Besides, the <h1> tag serves as a headline on nearly every web page these days (and not the <title> tag).

How to fix it?

It is recommended to have unique <h1> headings on every page. Your <h1> should be consistent with your <title> but not necessarily the same.

Check the "H1" column of the report to see if the tag is empty or missing. 

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