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What does CPC stand for?

Find out what the CPC metric reported by Ahrefs mean

Anna avatar
Written by Anna
Updated over a week ago

CPC stands for Cost Per Click. 

This metric in Ahrefs shows the estimated bid (in US dollars) for a given keyword in Google Ads.  

CPC is a very dynamic metric, because advertisers can raise or lower their bids anytime. Therefore, the number that you see in Ahrefs should be treated as an average, because we don’t update our CPC data very often. 

If you need information about how CPC is calculated by Google Ads, check out this article:

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