All our packages differ mainly by limits for certain tools and amount of data rows available for analysis and export.

 Lite subscription is more limited than Standard. 

To be more specific:

Dashboard -> Amount of projects and tracked keywords:

Lite - 5 + 500 keywords (for all projects);
Standard - 10 + 1500 keywords (for all projects).

                    -> Locations per website:

Lite - 1;
Standard - 5.

Site Explorer -> Daily limits:

Lite - 25 unique domains + 100 URLs per day;
Standard - 100 unique domains + 500 URLs per day.

                        -> Data rows per export:

Lite - 100K;
Standard - 1M.

Site Explorer -> Ranking index:

Lite - Top 20 keywords positions, 10K rows per export;
Standard - Top 100 keywords positions, 30K rows per export.

Content Explorer -> Reports per day

Lite - 50;
Standard - 100.

Keywords Explorer -> Keywords per 1-time analysis:

Lite - 100;
Standard - 250.

                                     -> Advanced metrics:

Lite - 500;
Standard - 5000.

Extra tools -> Links Intersect:

Lite - not available;
Standard - available.

More details on limits for each subscription option are listed here.


Related: 


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