Want to learn more about the allowances you see in Keywords Explorer? You’re in the right place.

Daily Reports

No matter whether you put a single keyword or a list of keywords (up to 10,000) into Keywords Explorer, it is counted as “one report”. 

Please see the daily limit for your subscription plan at the Plans & pricing page

We recommend that you research your keywords in batches so as not to overcome your daily reports limit earlier than necessary. 

After you’ve entered a list of keywords into Keywords Explorer for batch analysis, you will be able to see every metric associated with the keywords (including SERP Overview and Positions History): 

If you continue to analyse these keywords (or look for more keyword ideas in our "keyword ideas" reports), you will not consume any “daily reports” (unless you specifically request to search one or more of these keywords.)

SERP Updates

By default, Keywords Explorer shows you a cached SERP (top 100 ranking pages) for the most popular keywords in our database (~473 million of them). This SERP can be anywhere from a few hours to a few weeks old, depending on the popularity of the keyword.

To see the current Top 10 ranking pages for a particular keyword, you can click on the “Update” button: 

Along with a fresh SERP, we will also recalculate Keyword Difficulty and update the Parent Topic for your keyword, as both of them depend on the top 10 ranking pages. 

NOTE: All other metrics (for e.g. search volume, clicks, return rate) stay the same. 

Please see the monthly allowance of “SERP updates” for your subscription plan at the Plans & Pricing page.

NOTE: Unused “SERP Update” do not roll over to the next month. 

You can see the amount of “SERP Updates” left as you’re using Keywords Explorer:

What happens if I run out of “SERP Updates”?

You can still use Keywords Explorer even if you run out of “SERP Updates”. 

The only difference: you will not be able to request a fresh SERP and will see a cached one instead.

Do note that since we keep our cache as fresh as possible, you will likely see fresh SERPs for popular (i.e high search volume) keywords. 

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