Use Brand Radar to track your brand's visibility in AI Overviews and Web pages. Compare its performance against competitors, and across locations and industries.
Setting up Brand Radar
1. Choose the data source
Select between Google AI Overviews and Web pages crawled by Ahrefs to track brand visibility for. More data sources will be added soon.
2. Choose the location
Select between all locations, or any location that allows Google search engine to operate. You can use this to compare brand mentions between different locations / markets.
3. Choose between the full or filtered dataset
Select Full dataset to compare your brand/entity against the entire dataset for the data source you selected earlier.
Or, you can select Filter dataset to narrow the scope to contain (or omit) mentions of specific words. This can be a niche, category, industry, etc. You can stack multiple rules to get the specific dataset to focus on.
This becomes your Market scope which gets plotted in the line chart below:
4. Enter in entities to track
Here, you can enter in brands, products or services as entities. With each entity you enter in this field, Brand radar will look for mentions of it. This then gets plotted as its own dataset in the line chart below:
All mentions of the entities that you enter in creates your Competitive scope, which also gets plotted as its own dataset in the line chart below:
Understanding the Brand Radar report
Line Chart and table
1. Choose between Entities or Domains
Click on Entities to view mentions of entities over time
Click on Domains to view the aggregate of all links from AI Overviews by their parent domain names.
For Domains, the line chart will show different domains depending on which page is selected:
2. View performance of brands or entities through different metrics over time
For AI Overviews
Mentions - Number of results that mention the entity at least once.
Impressions - Mentions weighted by keyword search volume to estimate visibility.
Competitive share - Percentage of mentions within Competitive scope.
This is useful to see the share of mentions each entity has.
Competitive reach - Percentage of impressions within Competitive scope.
Two brands can be mentioned for same number of keywords, but one brand could be mentioned for keywords with significantly higher or lower search volume. Competitive reach allows you to factor search volume in for a more indicative visibility of each entity can have.
Market share - Percentage of mentions within Market scope.¹
Market reach - Percentage of impressions within Market scope.¹
For Web pages
Mentions - Percentage of mentions within Competitive scope.
Traffic - Estimated total monthly organic search traffic to all pages that mention the entity. Learn more
Competitive share - Percentage of mentions within Competitive scope.
Competitive reach - Percentage of traffic within Competitive scope
Note that traffic is being used in this case for Web pages
Market share - Percentage of mentions within Market scope.¹
Market reach - Percentage of traffic within Market scope.¹
Referring Domains - Total number of unique referring domains linking to pages that mention the entity.
¹Comparing against Market scope is useful to see how well a brand or entity stands out against other results that don't mention any of the entities you entered in.
3. Toggle on/off entities in the Line chart
You can toggle different entities to better see the trend / gap between the selected entities:
4. View all metrics at a glance for each entity
The date selector allows you to view all metrics for all entities for a specific date.
Results table
You can directly see the individual AI Overviews or Web pages and see how entities are mentioned, and their surrounding context.
1. Filter for results that contain, or do not contain specific entities
Similar to adding rules to the Market scope, you can also stack multiple rules to drill down to specific results that interest you:
Note that the filter here only affects this results table, and not the line chart above.
2. Sort results by different metrics
For AI Overviews, you can sort by Relevance and Search volume.
For Web pages, you can sort by Relevance and Traffic
