Ahrefs Brand Radar lets you analyze visibility of brands and/or entities across billions of AI responses, search keywords, and websites. It is a powerful tool that helps you understand where your brand (or a competitor’s) shows up across the AI and search landscape.
Here’s some of Brand Radar’s standout features
No setup required to see millions of prompts and AI responses at any point in its supported history
Compare your brand’s visibility against other brands or entities
View AI share of voice, search impressions and other metrics over time
Cluster results into topics and identify content gaps
👉 Check out these 10 use cases for growing AI and Search visibility using Brand Radar
Navigating Brand Radar’s Interface
Analyze a brand/entity’s AI Visibility, Search Demand, and Web visibility
Clicking on these buttons in Overview allow you to switch between the charts and widgets of different visibility aspects for your brand.
Filter data across multiple dimensions
Filter for responses with specific cited domains, locations, mentions and more to uncover opportunities for growing brand visibility. Our powerful filter function allows you to stack these filters however you want:
Drill down into individual data points
View raw AI responses, web pages, and individual keyword queries from any point of history supported in our index.
You can also click on any linked numbers in the Overview to open a report pre-filtered with its corresponding data:
Save regularly viewed reports
Save brand radar reports that you frequently search with all their filters, and share them with other users in the same workspace.
Access Brand Radar via Widgets and API (coming soon)
Create custom reports by combining charts and widgets from Brand Radar with other supported widgets in our Reports feature.
Sort results based on relevance or other metrics
For example, in AI Overviews, you can sort by Relevance and Search volume. If sorted by relevance, AI Overviews that contain a higher number of any of the entities entered, will be shown closer to the top.
Frequently Asked Questions
What paid plans have access to Brand Radar?
Starter and above have access to Search Demand
Standard and above have access to Web Visibility
Brand Radar AI Add-on must be purchased for access to the AI search /assistant indexes. You can either purchase each index individually, or all indexes together.
How to purchase Brand Radar AI
From there you can see a list of add-ons that you can purchase your subscription, and select what you wish to add onto your subscription.
Where does the AI response data in Brand Radar come from?
We enter in keyword queries from our keyword index into the web version of the AI chatbot. We use the model that’s set as default. No normalization, personalization, pre-prompting, or filtering of data is performed.
Which AI chatbots / assistants does Brand Radar support?
AI Mode
AI Overviews
ChatGPT
Perplexity
Gemini
Copilot
These were prioritized based on our research about which AI sources drive the most traffic to websites.
How often is the data updated?
Search demand - Updated at the same frequency as data in Keywords Explorer (every few days)
Web visibility -Updated at the same frequency as data in Site Explorer (every few minutes)
AI Overviews - Updated at the same frequency as data in Keywords Explorer (every few days)
AI chatbots / assistants - Once a month
How far back does the data go?
Search demand - 2015
Web visibility - 2013
AI Overviews - August 2024
AI data sources - May 2025
How often are you prompting the LLMs with the same search? Do you record changes?
Once a month. You can select a specific date from the chart graph to see the data collected from that month. We currently don't have a way to compare responses from different dates (yet).
How is the data for AI/LLM Search data sources from different countries collected?
Keywords are then entered in each respective AI chatbot (ChatGPT, Gemini, etc.), in the location that they are from.
Does the tool take into account personalization? / How do you handle that prompts trigger different AI overviews for different users
Responses data don't take into account any sort of personalization between users. No previous stored data about any user is stored before we generate and store responses.
Can I track AI responses for custom prompts?
This feature is coming soon. Upvote this feature request to be notified when this feature is launched.