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What is Share of Voice (SoV) and how is it calculated?

Find out how we calculate Share of Voice, which is equivalent to "visibility score" used by other platforms.

Helen avatar
Written by Helen
Updated this week

What does the Share of Voice metric mean? How do we calculate the visibility score?

The share of voice (SOV) metric shows the percentage of traffic that your target website gets, compared to the traffic of other websites. We currently report this metric in the Rank Tracker tool.

You will see the Share of Voice (SOV) metric shown in the Project Dashboard:

In Overview:

As well as in the Competitors Overview:

How SoV is calculated in Rank Tracker

Share of Voice in Rank Tracker is calculated based on how many clicks your website receives, versus the rest of the results in the SERP of keywords that it ranks for.

Total clicks your target receives from all Tracked keywords / Total clicks going to all result in the SERP receives for all Tracked keywords

So for a hypothetical example, the keyword "Coffee beans" in South Africa has a monthly search volume of 10,000 and total 5,000 clicks going to all results in the SERP, here is how the Share of Voice would be calculated for the top 5 results in the SERP:

SERP for Coffee beans - 🇿🇦

Position

URL

Clicks

SoV

1

coffeelovers.za

1500

30%

2

coffeemania.com

930

18.6%

3

commonmancoffeeroasters.com

860

17.2%

4

coffee.za

450

9%

5

superbeans/za

200

4%

This is just one keyword. So if you have Rank Tracker set up for the website coffee.za, the Share of Voice would be calculated for all tracked keywords.

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