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Why is a page's UR higher than the DR?
Why is a page's UR higher than the DR?

Find out why you can have a page that has a high UR but low DR

Si Quan Ong avatar
Written by Si Quan Ong
Updated over a week ago

Sometimes, while looking through domains/URLs on Site Explorer, you might come across pages that have a higher UR, but lower DR (like the above example).


Let's take a look at the definition of both UR and DR. 

URL Rating (UR) is a metric that shows how strong a backlink profile of a target URL is on a scale from 1 to 100. Generally speaking, each page passes its rating score to all the pages that it links to.  

Domain Rating (DR) is a metric that shows the strength of a given website’s overall backlink profile. Generally speaking, each domain splits its rating equally amongst the domains it links to. 

Within the definitions lies the answer. 

While they are both backlinks-based metrics, UR compares pages to pages, whereas DR compares domains to domains. They are not measured on the "same scale". 

Therefore, a page with many high-UR links (therefore creating a high UR page) can exist within a low-DR domain. 

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