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How does Ahrefs estimate CTR when calculating search traffic?
How does Ahrefs estimate CTR when calculating search traffic?

Find out about the model we use to estimate CTR in the calculation of search traffic.

May avatar
Written by May
Updated over a week ago

We do not use a "global" CTR model to estimate how much traffic is coming from a keyword based on the target URL/domain's position in the SERP. 

Neither do we use a dozen of different models based on different SERP patterns. 

Here at Ahrefs, we model the CTR curve for every single keyword separately. 

In other words, we have a custom CTR curve for every keyword (based on clickstream data) and we apply the unique CTR (based on the custom CTR curve) for the keyword based on the target URL/domain's position in the SERP. 

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