Sometimes you may notice a sudden spike in brand mentions in your Brand Radar report:
To determine the most likely cause, please check through the most common reasons:
Ahrefs has made a sudden change to our prompt database
We are always finding ways to improve the AI prompt database. Occasionally this means that there will be a larger than usual increase in prompts in our library. In such cases, look out for two things that happen:
All brands in your report (both yours and your competitors) increase in mentions at the same time, and you notice this with brands in other industries too.
The spike starts just after a date where we've added a note specific to our platform on the main AI visibility chart in Brand Radar:
In which case, consider the spike to be due to the change that's happening specific to the Ahrefs platform and not the LLMs themselves.