If you have been using Rank Tracker for a while, you should have noticed you can actually sort the keywords you're tracking with our "SERP Features" filter:
Here's a quick run-through on how to use the SERP features filter.
First, you need to understand what SERP features are. A SERP feature is any result on Google that is not a traditional organic result (aka a link to a site). Here's an example of a SERP feature:
(This particular feature is called a "featured snippet".)
To know the entire list of SERP features that we track, check out our article on it.
We display SERP features in Rank Tracker with two main colours:
A grayed out SERP feature beside your keyword tells you that a SERP feature is present for that particular keyword BUT you do not rank for it.
To find out what type of SERP feature it is, simply hover your mouse over it:
In this example, a SERP feature ("Top Stories") exists for the keyword "backlink checker" but unfortunately, our website (https://ahrefs.com/) is not ranking for it.
On the contrary, if the SERP feature is in blue, that means that you are ranking for that SERP feature for that particular keyword. In the above example, we (https://ahrefs.com/) are ranking for a "Image Pack" SERP feature for the keyword "keyword research".
Back to the SERP features filter.
You will see that there are two types of features - tracked features and non-tracked features.
- Tracked Features
Tracked means that Ahrefs is able to determine if the target domain/URLs are in these features.
2. Non-tracked Features
Non-tracked features means Ahrefs is not tracking the target domain/URLs because of certain technical limitations (for e.g we don't have technical capability to track the Tweets Box.)
Now that you've understood all the different technical terms for the SERP features filter, it's time to play around.
Here's an example of what you can potentially do. First, check "You Don't Rank" for all the tracked features.
This filter allows you to see all your tracked keywords that:
- Have a SERP feature on Google
- You're not ranking for
This knowledge is important because you can potentially optimize your pages to attempt to rank for these SERP features. For an in-depth discussion on how to rank for a featured snippet, read this article: https://ahrefs.com/blog/find-featured-snippets/
Feel free to toggle around the SERP features filter and find different ways to optimize your site for these important features.
You can also find a similar SERP features filter in Site Explorer to discover whether your site (or your competitors) are ranking for any important SERP features.
Go to Site Explorer > Enter Domain/URL > Organic Keywords > SERP features:
Site Explorer also shows:
- The type of SERP features found for a particular keyword
- Whether you rank for it
Exporting this report will only show the SERP features you rank for (and not the total number of SERP features present):