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How to check if a website is ranking for "SERP features"

Find out how Ahrefs' "SERP features" filter work in Site Explorer and Rank Tracker.

Written by Si Quan Ong
Updated over a week ago

The SERP features filter allows you to filter for results where specific SERP features appear, or don't appear in the SERPs.

You can filter for SERP features in the following ways

  1. Include: See only keywords where the selected SERP feature(s) appear in the SERP

  2. Don't include: See only keywords that don’t have the selected SERP features in their SERP.

  3. Include target in: See only keywords where your target's top position ranks in one of the selected SERP features.

  4. Don't include target in: See only keywords where your target's top position doesn't rank in the selected SERP features.

If your plan supports comparing the changes between two different dates, you can also filter based on the Current or Previous SERP:

This makes it easy to filter for keywords where certain SERP features previously appeared, but no longer do so, and vice versa.

You can stack multiple filter rules

This gives you granularity in curating a list of results that have a specific SERP feature combinations.

1. SERP Features with trackable URLs

These are the SERP features that contain extractable URLs, which allows Ahrefs to track if a SERP feature includes a specified target URL for. You can view the whole list by selecting "Include target in" or "Don't include target in".

2. SERP features without trackable URLs

Certain SERP features appear in the SERP without containing any extractable URLs, hence we cannot associate if the specified target URL ranks for the SERP feature or not.

In Site Explorer and keywords explorer, you can also see abbreviated information about what SERP features rank for each keyword in the SF column

  • The type of SERP features found for a particular keyword

  • Whether you rank for it 

Exporting this report will only show the SERP features you rank for (and not the total number of SERP features present). You can see this data in the SERP features column:

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