How the SERP feature filter works:
There are 4 ways to use this filter:
On SERP: See only keywords that have the selected SERP features in their SERP
Not on SERP: See only keywords that don’t have the selected SERP features in their SERP.
Where target ranks: See only keywords where your target's top position ranks in one of the selected SERP features.
Where target doesn't rank: See only keywords where your target's top position doesn't rank in the selected SERP features.
You will notice that some SERP features will gray out when either Where target ranks or Where target doesn't rank is selected. This is because we don't track positions in SERP for all SERP features.
To know the entire list of SERP features that we track or do not track, check out our article on it.
1. Tracked Features
These are the SERP features that contain links, which allows Ahrefs to associate websites that rank for them.
2. Non-tracked Features
Certain SERP features appear in the SERP without containing a website URL, hence we cannot associate the SERP feature with any website ranking for it.
Now that you've understood all the different technical terms for the SERP features filter, it's time to play around.
Here's an example of what you can potentially do. First, check "You Don't Rank" for all the tracked features.
This filter allows you to see all your tracked keywords that:
Have a SERP feature on Google
You're not ranking for
This knowledge is important because you can potentially optimize your pages to attempt to rank for these SERP features. For an in-depth discussion on how to rank for a featured snippet, read this article: https://ahrefs.com/blog/find-featured-snippets/
Feel free to toggle around the SERP features filter and find different ways to optimize your site for these important features.
Site Explorer also shows:
The type of SERP features found for a particular keyword
Whether you rank for it
Exporting this report will only show the SERP features you rank for (and not the total number of SERP features present):
