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"H1 tag missing or empty" warning in Site Audit
"H1 tag missing or empty" warning in Site Audit

Learn more about the "H1 tag missing or empty" issue in Ahrefs' Site Audit and how to fix it on your website.

Nick Churick avatar
Written by Nick Churick
Updated over a week ago

What triggers this issue?

This issue reports pages with an empty or missing <h1> HTML tag.

Why is it important?

Google uses H tags to understand the structure of the text on a page better. If your page does not have the <h1> tag, you're missing the opportunity to tell search engines more about the content on your page.

Besides, the <h1> tag serves as a headline on nearly every web page these days (and not the <title> tag).

How to fix it?

It is recommended to have unique <h1> headings on every page. Your <h1> should be consistent with your <title> but not necessarily the same.

Check the "H1" column of the report to see if the tag is empty or missing. 

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