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How to build custom report dashboards using Report Builder
How to build custom report dashboards using Report Builder

How to create a custom report of Ahrefs metrics and graphs within our platform itself.

Constance Tan avatar
Written by Constance Tan
Updated over a week ago

Note: Report Builder is currently free while in Beta for paid subscribers. For now, please use this time to give it a try, and give us feedback so we can improve it! 💪

Reports consist of widgets you can mix and match from Site Explorer and Rank Tracker. More widgets from other tools on the Ahrefs platform are coming soon.

Check out product blog for use case ideas for the report builder.

Where can I find the Reports builder?

From the Dashboard, you will see a Reports tab under Portfolios on the left-hand side:

How do I build custom reports?

Create a new report

If this is your first report, you can click on the "Create report" button at the middle of your screen:

You can also create a new report from the "Create" button on the top left:

Adding widgets

Click on "Add widget" on the the top-right corner:

A menu will open that has two main sections to help you create your widget:

How to select widgets to add to your custom reports on Ahrefs

  1. Set the target URL for your widget. This can be from an existing project, Portfolio, or any website or URL of your choice. Learn more about different target modes.

  2. Choose a table or chart widget of choice. We currently support widgets from Site Explorer and Rank Tracker. More will be released soon.

Once the widget is selected, a dialogue menu will open up where you can configure the settings for this widget:

Once ready, click "Add widget", and it will appear at the top of your report, after which you can interact or rearrange it to your liking.

How do I edit or delete the report widgets?

Edit widgets

Click on the 3 dot menu on the top-right corner of any widget, and select "Edit". This will re-open the dialogue menu for configuring settings of the widget.

Re-organize the widgets

You can drag and drop the widgets to different locations in the report:

drag and drop widgets to create custom reports in Ahrefs

Delete a widget

Click on the 3 dot menu on the top-right corner of any widget, and select "Delete".

Who can see my custom reports?

For Enterprise users, you can control who view the reports by clicking on "Shared" from the top right.

control who can view the report using Access control management features on the Enterprise plan

How can I suggest new features or improvements to the Report builder?

Click on "Suggest a feature" on the top right to open up our Canny board for the Report builder:


Currently up to 50 reports and 200 widgets per workspace can be added. Please contact our support team via live chat or email [email protected] if you have any questions!

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