The 'SERP updates' limit allows you to pull a fresh Search Engine Result Page (SERP) for any keyword in Keywords Explorer.
This can change any of the following:
The Keyword Difficulty (KD) estimated for this this Keyword.
The search results as shown in SERP Overview, and all the SEO metrics for each result.
The Traffic Potential estimated for this keyword.
To do this, you can on Update link on the top of the keyword's Overview page:
Or click the Refresh icon on the right most side of the table for other reports in Keywords Explorer. This allows you to quickly update SERPs for multiple keywords at once:
Each plan comes with 500 SERP updates per month. These reset monthly based on your billing cycle. (The exact date for your limits resetting can be found here).
The unused SERP updates do not roll over to the next month. Even if you only use 200, and have 300 left this month, you will not get 800 next month. Instead, it will be reset back to 500 SERP updates again.
Please note, you need to have at least one SERP Update left to explore previous cached searches. Once you reach the 0 on this limit, Keywords Explorer will be blocked until the next billing cycle, where all plan limits will be reset.
Manually updating SERPs is only available from the Standard plan onwards. For additional information, please check our pricing page: https://ahrefs.com/pricing
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