Where to find SERP Overview

SERP stands for search engine results page. SERP Overview can be found in any report that has data for multiple Organic or paid keywords in Site Explorer, Keywords Explorer and Rank Tracker. On the same row of each keyword, you'll see a "SERP ▼ " button like this:

Once you click on it, you'll open the SERP Overview for the most recent SERP pulled for that keyword.

All features of SERP Overview

Below is a legend of the many capabilities SERP Overview has that you can check out. You can hover over the table headers highlighted in yellow for more information of the SEO metrics shown. At the bottom, you can click on "Show more" to see all top 100 page results for this SERP.:

Diagram of where all features in SERP Overview are

Click on each toggle below for more information of each feature:

1. View historical SERPs

Click on the Date picker to browse different historical SERPs that have been saved in the past. Note that historical data is limited according to your Ahrefs plan (Site Explorer > Historical data)

2. SERP Comparison

This allows you to compare one SERP with another that's fetched from a different date and/or location.

Clicking on Compare with to select the SERP you wish to compare with. You can compare against:

A different keyword
A different location
A different date

Once both SERPs are selected, you will see both SERPs with their differences side-by-side. Each SERP comparison also has a SERP Similarity score, which shows how similar two SERPs are to each other on a 100-point scale, with a higher value showing more similarity:

3. Target only filter

You can click on the "Target only" toggle to see only page results matching the Target website in SERPs. In the case your target website ranks for multiple positions, you can also click on the grey "x more" text to filter for them in the SERP overview:

This is particularly useful for checking what information Google displays exactly for your target website, especially if they are found lower than the top 10 positions.

4. Identify intents

Identify intents uses AI to analyse each result in the SERP to describe what people searching for the keyword might be looking for overall. The percentage number on the right is the estimated traffic share for the results associated with each intent:

Unlike what other tools do, this tool intentionally does not categorise intents into certain groups such as informational, navigational, transactional. For more information why, kindly refer to our blog on optimizing for search intent.

Identify intents can also be used when SERP Comparison is turned on. Here's an example comparing the search intents of same keyword searched 9 months apart: