What are inbound and outbound links? 

  • Inbound Links: These are links pointing to your website from other sites (known as backlinks)
  • Outbound Links: These are links pointing to other sites from your website.

Both types of links can be seen in Site Explorer.  In the main Backlinks report, we list all pages linking to your website or URL (inbound links).  You can also check out the New/Lost/Broken backlinks report separately. 

Note: The metrics (DR, UR, Domains, Ext., etc.) are in relation to the referring domains.

To see outbound links, you can head over to the Linked Domains report; see example in image below: 

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