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How can I find new competitor websites using the Traffic Share reports?
How can I find new competitor websites using the Traffic Share reports?

Find out how to find what top websites or pages rank for an arbitrary list of keywords

Anna avatar
Written by Anna
Updated over a week ago

This report in Keywords Explorer shows the domains that get the most organic traffic based on the keywords and target country entered into Keywords Explorer:

How to use KE Traffic share by domains-1

You can use this to find new competitor websites. First, enter in a list of keywords, and select a country. You will get a list of domains that receive the most traffic from the keywords you entered in:

You can drill further to see how they rank for these pages by clicking on the caret next to a domain, and opening up their Organic keywords report or Top pages report, which can give more information about their SEO tactics:

The same can be done with the Traffic share by pages report:

How to use KE Traffic share by pages-1

This can be useful in finding content ideas for a group of keywords, based on what kind of pages rank for them.

๐Ÿ’ก Learn more about the Traffic share reports and Keywords explorer in our Academy

Note: if you wish to find competitors for the keywords that your website already ranks for, you can use the Organic competitors report instead.


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