Currently we provide 3 methods to verify ownership of your site (seen in image below); sometimes you may encounter some issues or have questions about our verification methods. Please read on as we touch on each method separately.
Note: Google Tag Manager (GTM) is not supported at the moment.
DNS record (recommended): this method requires that you add a verification txt record to your domain's DNS settings. In the DNS settings of your domain, the key/name can either reflect "@" or be kept blank. Ensure that the correct and exact txt record we provide is what you add in; so if you had your developer add this in, please do check with them that it was in fact added correctly.
Providing that you have added the txt record correctly and as instructed; but your site ownership is still not verified (even after a few minutes have passed), continue with setting up your crawl as verification can sometimes take a little while (within 24-48 hours or less) before going through due to DNS propagation.
Note: The txt record is not expected to have ".txt" at the end of it.
HTML file: this method requires you to download the HTML verification file and upload it to your domain's root folder. Once this file has been uploaded, you are able to check that it was done correctly by visiting the link provided (see image below) which is in fact the URL it should be uploaded to:
If the verification status still shows "Not verified", you can continue with setting up your project as it may take a little while to become verified. If this is still not the case, please check that there is no caching or update management in progress on your site as this could be the only reason; because if we can see the file by checking manually, our tool should see it as well.
HTML Tag: for this method, you will add the meta tag provided to the <head> section of your website's homepage. If you need to know exactly where it should go, there is the option to click on "Show an example".
If site ownership status does not switch to "Verified", check that the whole tag was entered in the exact format provided and in the <head> section as instructed (For Chrome browser on Windows 10: Go to your site's homepage --> Right-click and select "View page source" --> CTRL+F then enter full HTML tag to see if it gets highlighted). If the tag proves to be entered correctly, move on with setting up your audit as normal; allow it some time and the status should change. Same applies here, you can check that there is no caching or update management in progress on your site as this could be the only reason it takes some time to get verified; because if we can see the file by checking manually, our tool should see it as well.
Please note the following:
- If you have tried one method and it does not seem to work, you should try another method to see if successful then. If not, you may want to make sure we can actually reach your site's server in order to crawl it and that your site is not blocking us in any way. You can check sites' status here and see fixes for allowing us to crawl here.
- The method used for site ownership verification should remain on your site, since before each new crawl we will check if ownership is still valid.
- Your ownership verification status shows "Verified" in project settings, but shows "Not Verified" for current crawl/audit - This indicates that ownership got verified after the crawl started; and so, on the next crawl we should pick up verified ownership. The images below show this scenario: