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What is Ahrefs?

About Ahrefs the product, the website, and the company in a nutshell

Helen avatar
Written by Helen
Updated this week

Ahrefs is the marketing platform built to keep your brand discoverable across search, AI, and the web.

We develop powerful tools that support modern discovery end to end – from SEO to AEO

For over 15 years, we’ve been building one of the largest marketing data platforms in the world and turning that data into tools marketers rely on every day. With Ahrefs, you can research demand, analyze competitors, find content opportunities, track backlinks, monitor performance, and measure visibility across search and AI – all in one place:

Site Explorer - Analyze the backlink profile, site structure, organic traffic and paid traffic of any website

Brand Radar - Track your brand's AI visibility across 150+ million monthly prompts, in 6 AI indexes

Keywords Explorer - Sift through billions of keywords and their SEO metrics to find the most valuable keywords for your website quickly

Rank Tracker - Monitor the Google rankings on desktop and mobile across 190 locations

Site Audit - Check your website for over 170+ predefined technical and on-page SEO issues.

Content Explorer - Find content ideas and link prospects in our entire Ahrefs database of 17.9B billion web pages.

AI Content Helper - An on-page content editor that cuts down manual research and streamlines content creation and optimization

Social Media Manager - Plan, schedule, and optimize social media posts from one place.

Web analytics - A simple, free Google Analytics alternative that's lightweight, privacy-friendly and lightning fast.

🚀 We launch new features every week. Follow along our product updates here!

We're powered by best-in-class data

With Brand Radar, Ahrefs powers one of the largest AI visibility databases available today.

The scale:

• 239M+ total monthly prompts indexed

• 162M+ AI Overviews prompts

• 29M AI Mode prompts

• 13M+ ChatGPT prompts

• 13M+ Copilot prompts

• Coverage across ChatGPT, Copilot, Gemini – plus Reddit, TikTok, and YouTube

Today, we update our index with the freshest backlinks on the web every 15 minutes, and our crawler processes up to 8 billion pages a day. This makes us the 4th most active crawler on the web, and the #1 most active crawler in the SEO space.

We also support a keyword index of 12 billion keywords over 216 locations.

🏙️ Learn more about our state-of-the-art Infrastructure that powers our data

We publish deep, insightful content trusted by marketers for over a decade

Our content is free, extensive educational about SEO, AEO and beyond:

These are trusted by thousands of SEO & marketing professionals for years.

We're built by a lean, multinational team headquartered in Singapore and Palo Alto

We build products that are both meaningful and easy to use, and move fast to give our customers what matters most to them and to stay ahead of the game. Our motto is: First do it, then do it right, then do it better.

If you’d like to join our team, check out our job postings

 

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