AI Content Helper is a tool that helps you optimize your page's content to rank for a specific keyword through the improvement of on-page SEO and comparing your content alongside competing pages.

It is available as a standalone paid add-on, or as part of the Content Kit add-on which you can purchase alone without needing any subscription from Account Settings > Billing > Subscription.

Many content optimization tools out there are seemingly similar, but Ahrefs uses a different and novel approach: Instead of counting the number of times a term is needs to be include in your content, Content Helper uses AI to identify the core topics for your target keyword, and scores how well your content covers those topics as you write it.

Click on the tool titled AI Content Helper in the navbar at the top. It can also be found in the More dropdown menu:

In the "Target keyword" field, enter in the Keyword you wish to rank for. If you are looking to revamp an already published article, you can enter the URL of that page in the "Article URL" field:

Choose the intent you want to analyze from the existing SERP (great for SERPs with multiple intents):

If you don't want to choose any of the suggested search intents, turn off the Group by search intent option and choose the competing articles you want to optimize against:

Click on "Continue" to proceed with the selected intent or competitor articles. You can always come back to this screen later via the "Settings" button in the main editor.

This is where you create and edit your content.

If you are editing an existing page and don't wish to start from scratch, you can click on "Fetch metadata from URL" to copy over an existing page's title and meta description. You can also click on "Import content from URL" to copy over the text of that page into the editor:

You can also just copy and paste any text and/or images into the editor itself.

This score ranges from 0 to 100, with 100 being total coverage of all topics present in the top pages for your target keyword.

To improve this score, check Topics in the Analysis section to see which topic you need to improve coverage on.

This score updates after every time you edit your content in the Editor.

View the key topics present in top-ranking articles, and see how your article(and your competitors) score in each topic area:

Your content's coverage for each specific topic is scored between 0-100:

The more topics you cover well, the better your overall content score will be.

You can edit the topics from the 3-dot menu at the top right. You can also click on "Ask AI" to open AI Chat with the selected topic in focus.

A handy chat inside AI Content Helper that has access to your current document and competitor articles. You can ask it for feedback, brainstorm ideas or anything that can help you improve your article.

Above the chat box are sample prompts to ask AI if you need ideas of what to ask AI about.

Older chats are also stored in "History" on the top right. This helps you keep all conversations with AI about your article organized in one place.

Quickly brainstorm different titles that you can use for your content. Suggestions are provided by AI, and from competitor pages:

This doesn't affect your content score, but a well crafted title can help to attract people to click on them, and rank higher in the SERPs.

This chat has access to your current document and competitor articles. You can ask it for feedback, brainstorm ideas or ask anything that can help you write your articles. More cool features are on the way.

Quickly brainstorm different meta descriptions that you can use. Suggestions are provided by AI, and from competitor pages:

This doesn't affect your content score, but a great meta description can help attract more interest to your article when shown in the SERPs or on social media.

Here you will get helpful tips on how headings should be written, and a view into the headings structure for competing pages:

This not only gives ideas of what to create as headers, but also how they can be organized in your content.

See the actual full content body from competing pages, alongside helpful metrics like the page's word count, Domain rating, and number of referring domains:

This is convenient and useful for comparing against your competitors side-by-side to brainstorm content structure and ideas. More features are also on the way.

Coming soon!

This is where you can change the search intent and competitors that you'd like to benchmark your article against.

The 3 dot menu on the top right has the "Version history" page where you can find auto-saved older versions that you can revert your document to:

English and 173 non-English languages.
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We've updated the prompts so that topics are generated in the primary language of the SERP.

AI Chat specifically supports all languages that's available in our platform's UI. This includes:

More languages to be added soon.

Adding related terms or term variations or any kind of keyword stuffing will not improve the Content score.

AI chat uses the OpenAI API, data entered into it gets submitted to OpenAI as a result. Information about how OpenAI handles that data can be found in their documentation. Ahrefs does not use the data entered into AI Chat for training. More information about how Ahrefs handles your account data can be found in our Data Processing Addendum

Click on the "Feedback" button on the right to open our Canny board for this tool, and share your ideas and upvote those that you'd like to see added to AI Content Helper.