Keywords Explorer allows you to see and filter many keywords at once based on:
The 4 common search intent attributes
If they are Branded or not
If they are Local or not.
How to filter for different keyword attributes
Click on the Intents filter on the top left, a dropdown will show containing all the keyword attributes you can filter for:
You can stack intent filters from different categories like so:
Keywords based on search intent
The four search intent attributes that a keyword can be tagged with are the following:
Informational: The user is looking for information or an answer to a specific question.
Navigational: The user is searching for a specific website or web page.
Commercial: The user is comparing products or services before making a purchase decision.
Transactional: The user is ready to complete an action, often a purchase.
When filtering for User intents, checking one box will filter for any keyword that has that intent:
Selecting two or more User intents will filter for keywords that have at least one or more of the intents that you've selected:
Keywords that are Branded
Keywords with the "Branded" attribute means the user is searching for a specific brand or company name.
Keywords that are Local
Keywords with the "Local" attribute means the user searching for this keyword is looking for information relevant to a specific location or nearby services.
Frequently asked questions
Why do some keywords have more than one search intent?
Search intent is estimated based on what Google shows as search results. For many keywords, results related to more than one intent can be found. Hence they are tagged accordingly.
Are there other ways to determine search intent in a more in-depth way?
You can use the AI Identify intent feature to analyze a keyword across the top 10 results. Do note that this is only possible to do one keyword at a time however.:
🚀 Learn more about how the AI Identify intent feature works.
Some of these blogs can also be helpful in understanding search intent, and choosing the right keywords:
I see keywords that don't have the correct search intent
We do our best efforts to estimate the search intent based on the SERP results, but search intent can shift over time and errors may be possible.
If you see any issues please contact our support team through our live chat or email [email protected]. Please provide screenshots and links to the issue that you found.
I don't want to see this Intent column. How can I hide it?
You can configure what columns of information you wish to see via the Columns button on the right corner:
