Custom queries lets you set a customized question or prompt that you can monitor AI responses for, in addition to the global Ahrefs AI prompt dataset. You can choose the AI Assistant(s) / LLM(s), as well as how frequently to refresh the generated response.
The AI Assistants / LLMs that you can check custom prompts for are:
ChatGPT
Perplexity
Gemini
Copilot
You can check custom queries monthly, weekly, or daily. Or you can turn off any of the AI assistants that gets checked.
What do I need to purchase to use custom tracked prompts?
You can purchase a Tracked prompt package starting from $50/month. Each package comes with an included number of "checks", which you can also exceed with a pay-as-you-go overage rate depending on your package.
1 check is calculated as: 1 prompt execution × 1 LLM × 1 location.
The full Brand Radar add-on also comes included with 2,500 checks/mo. If you exceed this number per month, you can purchase more at an overage rate $0.020/check for any platform.
You can check the amount of checks that your current plan has, how much has been consumed in the current billing month, and purchase additional prepaid packages from your Account settings > Limits and usage:
How to set up Tracked prompts
To start tracking custom prompts, you first need to set up a Brand Radar report that is attached to a project. If a report is not attached to a project, you can click on “Track custom prompts” at the bottom of the sidebar and you'll be directed to start attaching a project to the current report (thereby getting you started with tracking custom prompts in Brand Radar).
A Brand Radar report can be attached to any project to start tracking custom prompts, but only 1 report can be attached to 1 project at a time.
Once the current report is attached to a report, you'll see the option to "Add prompts":
You can add one custom prompt per line, which can be as long as you want. Pressing enter will create a new line where you can enter the next custom prompt for tracking. You can also set one or more locations for the check to be conducted:
The total number of estimated checks can be found just above the Add prompts button. Please remember to review the additional checks that will be consumed when proceeding to add these new prompts.
You'll be able to see all currently tracked prompts in the main Tracked prompts report page.
On this page, you can add more, or select existing custom prompts to be deleted. Please note that deleting custom prompts is not reversible.
How long will it take for tracked prompts to store generated answers for selected AI assistants/LLMs?
Once tracked prompts are newly added, it can take up to 24 hours for the AI response data to be visible in the Brand Radar reports. If you don't see the tracked prompts data being updated after 24 hours, please contact our support team.
How to view the responses of custom tracked prompts
Once custom tracked prompts are added to your report, you can view them alongside all other data in the AI prompt dataset from the Overview, and AI Visibility pages:
You will also see an optional "Dataset" filter in the top left to filter either for Ahrefs prompts only, or Tracked prompts. When none is selected, both data sources will be present in the report:
