Tracked prompts allow you to customize any question or query that you can monitor AI responses for, in addition to the global Ahrefs AI prompt dataset. You can choose the AI Assistant(s) / LLM(s), location, as well as how frequently to refresh the generated response.
The AI Assistants / LLMs that you can check custom prompts for are:
ChatGPT
Perplexity
Gemini
Copilot
Tracked prompts can be updated monthly, weekly, or daily. You can also choose for only a selected number of AI assistants that gets checked.
💡 Tracking custom prompts are best for monitoring what AI responds for a focused list of important questions (Micro tracking). For overall brand visibility across 246M+ prompts, you can check out the Brand Radar AI platform purchase instead.
How many custom prompt checks do I get on my plan?
Every paid Ahrefs plan (except Starter) includes a monthly allowance of custom prompt tracking in Brand Radar:
Lite: 150 checks/month
Standard: 300 checks/month
Advanced: 600 checks/month
You can use these checks however you like - across different AI platforms (ChatGPT, Gemini, Perplexity, Copilot), locations, and tracking frequencies (daily, weekly, or monthly).
💡 Tip: Think of this as a built-in trial of AI visibility tracking in Ahrefs.
For most users, this allowance is enough to start tracking key prompts, understand how AI talks about your brand, and see the value before scaling up with additional checks.
What do I need to purchase to track more custom prompts?
There are 3 tiers of custom prompt tracking packages that you can purchase:
Tier | Basic | Growth | Scale |
Included checks / month | $50 for 2,500 | $100 for 7,000 | $250 for 25,000 |
Overage check / month | $0.020 | $0.015 | $0.010 |
Overage checks are what will get billed after the included checks have been spent for the month. All prices referenced here are in USD.
The full Brand Radar AI Platform purchase also comes included with 2,500 checks/mo, with an overage rate $0.020/check.
How are checks calculated?
1 check is calculated as: 1 prompt execution × 1 LLM × 1 location.
You can check the amount of checks that your current plan has, how much has been consumed in the current billing month, and purchase additional prepaid packages from your Account settings > Limits and usage:
How to set up Tracked prompts
To start tracking custom prompts, you just need a saved Brand Radar report.
Previously, custom prompts required a report to be attached to a project. This is no longer the case — now any saved report can track custom prompts, with no additional setup needed.
If you don’t have a saved report yet, create one first. From there, you can start adding and tracking your custom queries.
You can add one custom prompt per line, which can be as long as you want. Pressing enter will create a new line where you can enter the next custom prompt for tracking. You can also set one or more locations for the check to be conducted:
The total number of estimated checks can be found just above the Add prompts button. Please remember to review the additional checks that will be consumed when proceeding to add these new prompts.
You'll be able to see all currently tracked prompts in the main Tracked prompts report page.
On this page, you can add more, or select existing custom prompts to be deleted. Please note that deleting custom prompts is not reversible.
How long will it take for tracked prompts to store generated answers for selected AI assistants/LLMs?
Once tracked prompts are newly added, it can take up to 24 hours for the AI response data to be visible in the Brand Radar reports. If you don't see the tracked prompts data being updated after 24 hours, please contact our support team.
How to view the responses of custom tracked prompts
Once custom tracked prompts are added to your report, you can view them alongside all other data in the AI prompt dataset from the Overview, and AI Visibility pages:
You will also see an optional "Dataset" filter in the top left to filter either for Ahrefs prompts only, or Tracked prompts. When none is selected, both data sources will be present in the report:
