About Traffic Analytics

Traffic Analytics allows you to see the estimated traffic sources beyond organic search for any domain, path, or specific URL, verified or not.

Examples of the traffic sources that you can see with Traffic Analytics:

....and more!

Traffic Analytics is a paid add-on in Ahrefs. The below section goes into more detail about what data becomes available with the paid add-on.

You can view the Traffic analytics of any website using Site Explorer. First type in any URL into Site Explorer, and hit enter:

You’ll be able to see a summary of the website’s estimated total traffic in Site Explorer's Overview report:

Users who have:

will be able to see a breakdown of where this traffic comes from, and which pages it ends up across 11 reports in the Traffic Analytics section. The below section gives a brief overview of each report.

See a one-page summary of all traffic sources estimated for the target website, with widgets related to other reports such as Top pages, Geography, Audience overlap, and more:

Drill down on the top pages, referring pages, sources etc. for each traffic source:

View which domains refer the most traffic to your target website: which subdomains drive the most traffic, and the top pages receiving referral traffic from each domain:

View top countries by traffic. Drill down the top cities and traffic channels for each country:

View what other websites that the visitors to your target website also visits. You can use filters to adjust the sensitivity of this overlap:

View the traffic mix of your target website's top organic competitors. Organic competitors are websites with a significant overlap of organic keywords.

See even more metrics about the target website's top performing search terms, such as visit duration, visitors vs visits, pages per visit, bounce rate, etc.

View all page views of each page, and the visits and visitors that viewed it, and their page view behaviour over time:

View the top pages where visits to your target website first start. Drill down to the top channels driving those visits, and their sources:

Discover the pages visitors were previously on before landing on your target website, and drill down to the top pages that it refers visits to:

View the types of pages that receives the most traffic for your target website, and drill down to the top performing pages of each category:

More detailed use cases and information for each report can be found in Ahrefs Academy > How to use Ahrefs > Traffic Analytics.

Ahrefs uses anonymized clickstream data to estimate traffic from non-organic search sources. Similar to how Organic traffic is estimated on Ahrefs, traffic numbers in Traffic analytics are expected to have some discrepency with real traffic numbers actually experienced for any website.

We are constantly working to improve the traffic estimations for all websites. If you spot any examples where the discrepancies are very high, please contact our support team for assistance.

Follow this guide to verify your website's ownership.

You can also directly select already verified websites to view their traffic analytics on any locked Traffic Analytics page:

The below prices are in USD, and you may see different currencies based on your billing location.

$99/mo to see all Traffic Analytics reports.

Pulling Traffic Analytics data via API is sold separately and currently exclusive to Enterprise customers.

The earliest date we have Traffic Analytics data estimations for is January 2025.