What tools consume credits
Credits get consumed when accessing reports and requesting new data from:
• Most core tools: Site Explorer, Keywords Explorer, Content Explorer, Web Explorer, Competitive Analysis
• Standalone tools: Batch Analysis, Looker Studio (Site Explorer only), Page Inspect
Site Audit and Rank Tracker DO NOT consume credits. They have their own limits.
What actions consume credits
Whenever you open a report on any credit consuming tool, we charge 1 credit for that entire report. This includes all visible charts on the page.
In addition, you will spend 1 additional credit each time you:
Apply (any number of) filters to a report & click "Show results"
Set different dates
Open the SERP viewer or Position history graph
Change the mode to "Group similar" / "One link per domain", "New" / "Lost" only
Change the mode to "Main positions only" / "Multiple URLs only"
Open the "Inspect" window for a URL
Add competitors to the performance chart
Update SERPs in Site Explorer (1 keyword, 1 credit)
NOTE: The Dashboard only consumes 1 credit every 31 days to load all existing projects, so it remains visible even when a user-specified limit is reached. However, if you add a new project (or more at a time) to the Dashboard, that will consume 1 additional credit since we need to reload it with fresh data.
In Keywords Explorer, you can search up to 10,000 keywords at once for 1 credit.
Similarly, in Batch Analysis, you can search up to 200 URLs at once for 1 credit.
What actions DO NOT consume credits
You will not consume credits when you:
Open the same report with the exact same filters and settings within 30 minutes
Use pagination (navigate between page results)
Sort tables by any column
Expand nested tables (they consume export rows)
Request more results in expanded window
Navigate the Backlink profile/Organic search views in Overview 2.0
Expand results in "Group similar" or "One link per domain" mode, for the Backlinks and Internal Backlinks reports
Change chart-related settings in the Top pages report
Change the trends type and modify the charts in the Ads report
Change the group chart display in all keyword ideas-related reports
