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What's the difference between all Ahrefs credit-based plans?
What's the difference between all Ahrefs credit-based plans?

Understand the different limits and features across all subscription plans. Use this guide to better decide which plan best fits your needs.

Constance Tan avatar
Written by Constance Tan
Updated this week

Note: The following article applies only to current Starter plans, Lite plans, and legacy plans purchased between 18th March 2022 - 22nd April 2024. To check which plan you have, go to your account settings

Current Standard plans and higher have unlimited fair usage for every active user. To upgrade your plan, go to https://app.ahrefs.com/pricing and select a new plan.


This article gives a more comparative overview of the differences between our subscription plans that can be found on our pricing page.

Common tools on all plans

Common usage limits on all plans:

Credits per month

If you search and use filters on any tools that are not Site Audit or Rank Tracker, you will consume Credits per month. More information about how credits are spent can be found here.

If your plan uses credits, you can quickly check the number of credits you can use monthly by clicking on this icon next to your workspace name:

500 additional credits can be earned by verifying ownership of your website. These additional credits can only be spent for URLs within any of the verified projects. Verified projects are projects that have gone through a verification process to prove you own the website.

Crawl credits per month

This is the usage limit for Site Audit. Only internal HTML pages that return the 200 (OK) HTTP status code consume monthly Crawl Credits. Learn more

Ahrefs also provides the most generous free SEO crawler on the Internet 💪.

​5,000 additional crawl credits can be spent for each verified project you have.

Rows per report

The higher your subscription, the more rows of results you can see for any report that is not in Site Audit and Rank Tracker.

For example, the below report has 158 rows:

Export rows per month

This refers to number of rows of data exported on all tools that are not Site Audit and Rank Tracker.

Users

There is now only active and inactive users. For active users, their usage limit depends on your plan. All base subscription plans come included with 1 power user:

Adding users is free, and they will first be an "Inactive user". Once an inactive user uses any tool except Site Audit and Rank Tracker, they will be charged as an additional active user.

For certain old legacy subscriptions that don't use credits, all users within a workspace share the same limits.

New tools available on all non-legacy plans

The following tools are only available for any new subscription plans including the new Lite plan.


Ahrefs Webmaster Tools versus Starter

Compared to the free Webmaster Tools plan, the Starter plan allows you to use:

Webmaster tools

Starter

Power user credits per month

100

500

Additional users

0

0

Unverified Projects

0

1

Keyword Lists (In Keywords Explorer)

0

5, max 100 keywords per list

Portfolio URLs

0

0

Historical Data

0

1 month

Max rows per report

Verified

Unverified

1000

0

1,000

250

Export rows per month

0

0

Site Audit Verified project
- Crawl credits per project per month

5,000

5,000

Site Audit Unverified project
- Max pages per project
- Crawl credits per month

500
10,000

25,000

100,000

Rank Tracker Keywords

50

750

SERPs with SEO Metrics

up to 800

up to 40,000

Learn more about the Starter plan.


Ahrefs Starter versus Lite

Compared to the Starter plan, the Lite plan allows you to use:

  • Up to 500 credits per month on unverified websites

  • Purchase additional credits per month (can be spent by any power user)

  • Add additional users to your workspace

  • Export reports

  • Schedule Alerts

Starter

Lite

Power user credits per month

100

500

Additional users

0

Up to 2

Unverified Projects

1

5

Keyword Lists

5, max 100 keywords per list

50, max 10,000 per list

Portfolio URLs

0

0

Historical Data

1 months

6 months

Max rows per report

Verified

Unverified

1000

250

2,500

2,500

Export rows per month

0

500,000

Site Audit Unverified project
- Max pages per project
- Crawl credits per month

500
10,000

25,000

100,000

Rank Tracker Keywords

50

750

SERPs with SEO Metrics

up to 800

up to 40,000


Ahrefs Lite versus Standard

Standard allows access to more features

Non-legacy Standard features

The following features require you to be on a non-legacy Standard or higher plan

Increased Limits

Lite

Standard

Power user credits per month

500

Unlimited

Additional users

Up to 2

Up to 5

Unverified Projects

5

20

Keyword Lists

5

50

Portfolio URLs

0

100

Historical Data

6 months

24 months

Max rows per report

Verified

Unverified

2,500

2,500

30,000

30,000

Export rows per month

500,000

1,500,000

Site Audit Crawl Credits per month

100,000

500,000

Site Audit Max pages per project

25,000

50,000

Rank Tracker Keywords

750

2,000


Ahrefs Standard versus Advanced

Advanced allows access to even more features

Non-legacy Advanced features

The following features require you to be on a non-legacy Advanced or higher plan

Directory Listing

Advanced or higher subscribers can apply to be listed on our SEO Agencies Directory. Learn how to do so here.

Increased Limits

Standard

Advanced

Active user credits per month

Unlimited

Unlimited

Additional users

Up to 5

Up to 10

Unverified Projects

20

50

Keyword Lists

50

100

Portfolio URLs

100

250

Historical Data

24 months

60 months

Max rows per report

Verified

Unverified

30,000

30,000

75,000

75,000

Export rows per month

1,500,000

4,000,000

Site Audit Crawl Credits per month

500,000

1,500,000

Site Audit Max pages per project

50,000

250,000

Rank Tracker Keywords

2,000

5,000


Ahrefs Advanced versus Enterprise

Enterprise gets full access to what our platform can offer

  • Everything in Advanced. Plus...

    • Free Rank Tracker API

    • Web Explorer API

  • Audit Log

  • Access Management

  • AI Content Grader

Payment via Bank Transfer / Wire Transfer

Only Enterprises can pay their subscriptions upfront with Bank transfer or Wire transfer. Interested? Please fill up the interest form on our Enterprise Page here for more info.

Increased Limits

Advanced

Enterprise

Active user credits per month

Unlimited

Unlimited

Additional users

Up to 10

Unlimited, comes included with 3

Unverified Projects

50

100

Keyword Lists

100

250

Portfolio URLs

250

1,000

Historical Data

60 months

All time

Max rows per report

Verified

Unverified

75,000

75,000

150,000

150,000

Export rows per month

4,000,000

10,000,000

Site Audit Crawl Credits per month

1,500,000

5,000,000

Site Audit Max pages per project

250,000

5,000,000

Rank Tracker Keywords

5,000

10,000

💡 An overview of these features for Enterprise can also be found here: Ahrefs Enterprise New Features


I hope this detailed comparison will help you choose the best pricing plan for you.

If you’re still hesitant, allow us dispel your doubts :) Contact us on our live chat or drop us a line at [email protected].

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