Ahrefs' pricing is usage-based, which means that heavy users of our software are paying more than those who use it infrequently.

We studied the actual usage patterns of our paying customers and designed our account limits in such a way that only 20% of our users will have to pay extra. While 80% of our customers won't normally reach their monthly account limits.

The value metric we charge for is a "unique data request". What we call a "credit".

Each plan comes with 1 Power user included. Power users on Lite plans can consume up to 500 credits, on Standard plans, up to 600 credits, and on Advanced and Enterprise plans, up to 750 credits.

If you need more credits, you can pre-pay for them on an annual basis OR enable additional pay-as-you-go (PAYG) charges from Account Settings > Billing.

NOTE: For newly created accounts, all PAYG charges are turned off by default.

Credits get consumed when accessing reports and requesting new data from:

• Most core tools: Site Explorer, Keywords Explorer, Content Explorer, Web Explorer
• Standalone tools: Batch Analysis, Content Gap, Link Intersect, Looker Studio

Site Audit and Rank Tracker DO NOT consume credits. They have their own limits.

Whenever you open a report, we charge 1 credit for that entire report. This includes all visible charts on the page.

In addition, you will spend 1 additional credit each time you:

NOTE: The Dashboard only consumes 1 credit every 31 days to load all existing projects, so it remains visible even when a user-specified limit is reached. However, if you add a new project (or more at a time) to the Dashboard, that will consume 1 additional credit since we need to reload it with fresh data.

In Keywords Explorer, you can search up to 10,000 keywords at once for 1 credit.

Similarly, in Batch Analysis, you can search up to 200 URLs at once for 1 credit.

You will not consume credits when you: