We have introduced our new plans on 18th March 2022. You can check our Plan & Pricing page https://ahrefs.com/pricing for more details (note: if you are still logged in to your account that is currently on the old subscription, you might need to either log out from your account or view the page in Incognito mode to ensure what you are seeing is the new plans).

Names of our 4 old/legacy plans are Lite, Standard, Advanced and Agency.

Name of our 4 new plans are Lite, Standard, Advanced and Enterprise (see image below)

If you purchased a subscription with us before 18th March 2022, you are on an old/legacy subscription plan.

For variety of reasons, you might want to switch to our new plans. Steps to switch to a new plan from old/legacy plan below:

  1. Step 1: Log out from your current account. Then head to https://ahrefs.com/pricing, choose a new plan you are after and complete the checkout process. Make sure to use your account's billing email during the checkout process so that the purchase of the new plan will be correctly tied to your account.

  2. Step 2: Once payment for the new plan is made, please contact us either via support@ahrefs.com or live chat so that one of our support agents can help to cancel the current old plan you have had with us with a partial refund.

Some important notes you should know before switching from an old/legacy plan to a new plan:

  • Since we no longer support old/legacy plans, it is not possible for you to upgrade/downgrade to another old/legacy plan.

  • The main condition of keeping your current old/legacy plan is to make sure your subscription remains live and unchanged.

  • Once you switch to a new plan and have the old/legacy plan terminated, it is not possible to restore the old plan anymore.

If you have any question about the new plans as well as how the plan switching works, please reach out to us at Support anytime.


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