Ahrefs Brand Radar lets you analyze visibility of brands and/or entities across over 200 million prompts. It is a powerful tool that helps you understand where your brand (or a competitor’s) shows up across different marketing touch points.
🚀 Watch the full Brand Radar Course to master the tool and improve your brand's visibility in AI and beyond
Why should you use Brand Radar?
Understand your brand's visibility across multiple dimensions: AI, Video, SERPs and more
Brand Radar allows you to analyze brand mentions and industry trends in:
AI generated responses in Google (AI Mode, AI Overviews)
ChatGPT, Perplexity, Co-pilot, and other AI assistant platforms
Search demand
Web pages (Web visibility)
Youtube (beta)
Reddit (visibility in SERPs) (beta)
TikTok (beta)
Indexes in beta are free for all paying users. When an index exit beta, they will be an additional chargeable add-on.
Study any brand's AI visibility instantly, zero setup
See mentions of brands, products, and other entities across AI platforms from 2024 onwards.
Compare brand visibility over time for multiple entities at once
Track entities effectively by grouping name variations and related URLs
Create and stack filters to find opportunities in brand positioning
Filter for responses with specific cited domains, locations, mentions and more to uncover opportunities for growing brand visibility. Our powerful filter function allows you to stack these filters to get precise datasets that match your needs:
For ideas on how these filters can be used, Check out these 10 ways you can use Brand Radar to grow AI Visibility
Save reports for later access
Save brand radar reports that you frequently search with all their filters, and share them with other users in the same workspace.
Navigating the Overview report
Analyze a brand/entity’s AI Visibility, Search Demand, and Web visibility
Clicking on these buttons in Overview allow you to switch between the charts and widgets of different visibility aspects for your brand.
Drill down into the raw datapoints across different indexes
Secondary reports that let you drill down on individual AI responses, citations, mentions and more can be found in the left-hand column:
You can also click on any linked numbers in the main Overview area to open a report pre-filtered with its corresponding data:
Sort results based on relevance or other metrics
For example, in AI Overviews, you can sort by Relevance and Search volume. If sorted by relevance, AI Overviews that contain a higher number of any of the entities entered, will be shown closer to the top.
Build Brand visibility reports with Report Builder Widgets
Create custom reports by combining charts and widgets from Brand Radar with other supported widgets in our Reports feature.
Build custom reports and dashboards via API
Learn more about how the Brand Radar API works here.
Frequently Asked Questions
What paid plans have access to Brand Radar?
Starter and above have access to Search Demand
Standard and above have access to Web Visibility
Brand Radar AI Indexes Add-on must be purchased for access to the indexes for AI platforms such as ChatGPT, Gemini, Perplexity, AI Overviews and so on. You can either purchase each index individually, or all indexes together.
Any Indexes that are in beta are free to all paid subscribers. This will last until the tool exits beta stage.
How to purchase Brand Radar Add-ons
For new users of Ahrefs
You can sign up for Brand Radar here.
For existing subscribers:
From there you can see a list of add-ons that you can purchase your subscription, and select what you wish to add onto your subscription.
Where does the AI response data in Brand Radar come from?
We extract People Also Ask questions from keyword queries in our keyword index. This then gets into the web version of the AI chatbot. We use the model that’s set as default in the web browser. No normalization, personalization, pre-prompting, or filtering of data is performed.
Which AI chatbots / assistants does Brand Radar support?
AI Mode
AI Overviews
ChatGPT
Perplexity
Gemini
Copilot
These were prioritized based on our research about which AI sources drive the most traffic to websites.
How often is the data updated?
Search demand - Updated at the same frequency as data in Keywords Explorer (every few days)
Web visibility -Updated at the same frequency as data in Site Explorer (every few minutes)
AI Overviews - Updated at the same frequency as data in Keywords Explorer (every few days)
AI chatbots / assistants - Once a month
How far back does the data go?
Search demand - 2015
Web visibility - 2013
AI Overviews - August 2024
AI chatbot sources - May 2025
Youtube - December 2023
Tiktok - December 2024
Reddit (visibility in SERPs) - 2015
How often are you prompting the LLMs with the same search? Do you record changes?
People also ask questions are prompted in AI platforms once a month. We currently don't have a way to compare responses from different dates (yet).
How is the data for AI/LLM Search data sources from different countries collected?
People Also Ask questions are entered in each respective AI chatbot (ChatGPT, Gemini, etc.), in the same location as the keyword that it was sourced from.
Does the tool take into account personalization? / How do you handle that prompts trigger different AI overviews for different users
Responses data don't take into account any sort of personalization between users. No previous stored data about any user is stored before we generate and store responses.
Can I track AI responses for custom prompts?
Yes. With Brand Radar, you can create custom prompts and track how AI responds to them to understand your brand’s visibility compared to competitors or within specific niches.