Brand Radar is an Ahrefs tool that tracks how brands, products, and entities appear across AI platforms, search engines, web pages, and emerging channels. It draws from a database of over 250 million prompts to give you a comprehensive picture of where your brand shows up across the digital online landscape, and what sources algorithms and AI models pick to generate their answers.

Brand Radar monitors visibility across seven channels, each representing a different way people discover brands today.

These platforms were prioritized based on Ahrefs’ research into which AI sources drive the most traffic to websites.

• YouTube — Brand mentions in video content

• Reddit — Visibility within Reddit threads that appear in SERPs

• TikTok — Brand presence in short-form video

Create custom prompts and track how AI platforms respond to them. This is ideal for monitoring specific questions relevant to your niche.

Brand Radar allows you to check AI responses for 320 million search-backed prompts across 6 AI platforms. These are derived from People Also Ask questions data in real search queries, so the prompt data mirrors what people are actually looking for, not what a researcher thinks they might ask.

Searching for any brand or entity name and Brand Radar can be done immediately upon purchasing Brand Radar's AI platforms. You'll be able to view how AI responded across millions prompts, and how they've changed over time, even before the day you purchased Brand Radar.

There is no cap on the number of brands or domains you can analyze. You can examine competitors, track a portfolio of products, or run ad-hoc research on any entity without hitting a limit.

Tracking custom prompts uses up a limit called "Checks". Reducing the frequency that AI is prompted, will reduce the checks consumed. Pay based on how regularly you check AI, rather than the number of prompts alone.

Enter in Brand names for both you and your competitors. Add websites to each brand to track how often they get cited by AI.

Multiple brands can be added for both you and your competitors:

Once your setup is ready, click on "Explore" to view the report.

Creating a saved report in brand radar allows you to save all the brands and filters you've used to be reviewed again later. It also allows you to track custom prompts.

Once you’ve applied filters and configured the view you want, click on "Save report" in the sidebar, and click on "Create report":

Saved reports can also be shared with other users in your workspace.

The Overview report is the default landing view for any entity you analyze. It summarizes performance across all tracked channels in a single screen. View how your brand stacks against its competitors across key metrics: Share of Voice, number of mentions, citations, and impressions:

View how a brand performs across all key metrics over time, or compare how multiple brands' perform over time for a single metric:

From here, you can navigate to more specific reports of these brands:

Filters let you narrow Brand Radar data to exactly the slice you need. They are accessible from the filter bar at the top of any report.

Multiple filters can be stacked to hone in on very specific results:

Select a specific date to see data from an earlier time in history:

Result tables within each report can be sorted by different metrics. In AI visibility reports for example, you can sort by Relevance (responses with more mentions of your entity appear first) or by Search Volume (highest-traffic queries appear first).

Create live, custom reports by combining Brand Radar charts and widgets with other supported widgets in the Ahrefs Reports Builder tool:

You can pull data from Brand Radar using API. Any report whose data can be pulled via API will have this API button:

You can click on to see information on how to make the API request, and how many units it would cost per row to return the results.

Ahrefs extracts People Also Ask questions from keyword queries in its keyword index, then enters those questions into the web version of each AI chatbot using the default model.

Different indexes update at different frequencies. Understanding this helps you set the right expectations for how often to check your reports.

All prices below are in USD and may vary slightly by region.

• Single platform: $199/month per index

• All platforms: $699/month (includes 2,500 custom prompt checks/month)

Overage charges apply only after included checks are used for the month. Higher tiers offer lower per-check overage rates.

Click on Sign up for Brand Radar directly on https://ahrefs.com/brand-radar and pick a plan of your choice.

Navigate to Account Settings → Billing → Subscription. You’ll see a list of available add-ons. Select the Brand Radar indexes or custom prompt tracking purchase option you want to add to your subscription.

Prompts are entered in each respective AI platform (ChatGPT, Gemini, etc.), in the same location as the keyword that it was sourced from, ensuring location-appropriate responses.

Prompts are asked in the web version of all AI platforms that we support without any stored user data or prior context. No normalization, personalization, pre-prompting, or filtering is applied; responses are captured as a typical user would see them.