There are two main features of the plugin: 

  1. Content Audit
  2. Backlink Explorer

Content Audit

A content audit is a process where you analyse the performance of all content on your site to determine whether it should be kept as-is, updated, deleted, consolidated, or redirected. The plugin follows the same process that we use for the Ahrefs blog. 

In the setup wizard, you will be required to enter values for ‘thresholds’, which are essentially settings for content audit. The minimum thresholds are needed to determine pages/posts that ‘passes’ or ‘fails’ the audit and to determine action items.

There are 4 main types of thresholds:

  • Total number of visitors to the page (including from organic search)
    The first thing we do is check whether the page gets “a meaningful level of traffic”. You can choose whatever threshold you like for “meaningful” traffic. Think of this as the traffic passing grade of the audit.
  • Amount of organic search traffic to the page
    This threshold is meant to differentiate pages that get organic search traffic from those that don't. Once again, you can decide whatever threshold you like for “meaningful” organic search traffic.
  • Amount of backlinks to the page
    If a page doesn't pass the threshold for total traffic and search traffic, we will make recommendations based on number of backlinks.
  • Waiting time after publication or update
    Any page that was published or updated below this threshold will be excluded from the analysis. For example, if you set a value of 3 here and your page was published less than 3 months ago it will be excluded from this analysis.

The content audit will take some time to complete, since it involves multiple API calls to Ahrefs & GA. In the meantime, an ‘in progress’ screen indicates when the audit process will be completed. You will be redirected to the content audit report after clicking on ‘View the report’. 

The report contains a summary graph section with two graphs:

  1. Content score - % of pages with ‘leave as is’ (does not include pages/posts excluded from analysis)
  2. A summary of the number of pages associated with each suggested action 

Below the summary graph section, you will see a list of posts & pages.

In each of the post or page, you will be able to select or enter target keywords. The target keywords can be changed or viewed in Ahrefs in order to get detailed volume & difficulty data.

With keywords data, the content audit will provide targets for redirection or merger as well as cannibalization information.

Backlink Explorer

You can view a list of pages/posts that got at least a link for the last 30 days, so you can actively monitor backlink growth for your site. The dashboard will be found under the ‘Ahrefs’ -> ‘Backlink profile’ in the sidebar.

You will receive admin notices when a new backlink has been discovered, so you can see the effectiveness of your link building activity.

You can also insert a list of blacklisted sites (like RSS feeds or aggregators).

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