There are two main differences between new and old plans:
1. New subscriptions that are Standard or higher now have unlimited fair use. Lite and Starter subscriptions use credits per month. Please refer to our Terms and Conditions for more information about fair use on our platform.
2. New subscriptions have access to the newest features and tools in Ahrefs.
Lets compare the different features between the legacy and new subscriptions in the sections below. Features and tools that are exclusive to new plans are marked by '✨'.
New Lite versus Legacy Lite
| Gained | Lost |
Dashboard | + Folders |
|
Site Explorer | + Page Inspect + Lite Site Structure | - Broken Backlinks - Linked domains - Outgoing anchors - Outgoing links |
Keywords Explorer |
| - SERP updates |
Site Audit | + 90,000 crawl credits per month (total: 100,000) 25,000 max pages per crawl |
|
Rank Tracker | + 250 Tracked Keywords (total: 750) |
|
✨Competitor Analysis | ✓ |
|
Page Inspect | ✓ |
|
Alerts | ✓ | - Mentions |
SERP Overview | + SERP Comparison |
|
Content Explorer |
| Lost |
Batch Analysis |
| Lost |
Export to Google sheets | ✓ |
|
New Standard versus Legacy Standard
| Gained | Lost |
Dashboard | + Folders + Portfolios |
|
Site Explorer | + Best links filter + ✨Linking authors + Calendar view + Full Site Structure |
|
Keywords Explorer | + Keyword Clusters |
|
Site Audit | 50,000 max pages per crawl |
|
Rank Tracker | + 500 Tracked Keywords (total: 2000) | - Updates every 7 days instead of every 5 days |
✨Competitor Analysis | ✓ |
|
Alerts | ✓ |
|
SERP Overview | + SERP Comparison |
|
Content Explorer | ✓ |
|
Batch Analysis | ✓ |
|
Export to Google sheets | ✓ |
|
New Advanced versus Legacy Advanced
| Gained | Lost |
Dashboard | + Folders + Portfolios |
|
Site Explorer | + Page Inspect + Calendar view + Full Site Structure |
|
Keywords Explorer | + Keyword Clusters + ✨Search type distribution + ✨ Translations + ✨ Images, Video, News search volume |
|
Site Audit | + 250,000 crawl credits per month (total: 1,500,000) 250,000 max pages per crawl |
|
Rank Tracker |
| - Updates every 7 days instead of every 3 days |
✨Competitor Analysis | ✓ |
|
Alerts | ✓ |
|
SERP Overview | + SERP Comparison |
|
Content Explorer | ✓ |
|
Batch Analysis | ✓ |
|
Looker Studio Integrations | ✓ |
|
Export to Google sheets | ✓ |
|
✨Web Explorer | ✓ |
|
New Enterprise versus Legacy Agency
| Gained | Lost |
Access Management | ✓ |
|
Single Sign-On (SSO) | ✓ |
|
Dashboard | + ✨Folders + ✨Portfolios |
|
Site Explorer | + ✨Page Inspect + Calendar view + Site Structure |
|
Keywords Explorer | + ✨Keyword Clusters + ✨ Translations |
|
Site Audit | + 2,500,000 crawl credits per month (total: 5,000,000) 5,000,000 max pages per project |
|
Rank Tracker |
| - Updates every 7 days instead of every 3 days |
✨Competitor Analysis | ✓ |
|
Alerts | ✓ |
|
SERP Overview | + SERP Comparison |
|
Content Explorer | ✓ |
|
Batch Analysis | ✓ |
|
Looker Studio Integrations | ✓ |
|
Export to Google sheets | ✓ |
|
Web Explorer | ✓ |
|
✨API v3 | ✓ |
|
✨AI Content Grader | ✓ |
|
Enterprise users on an annual subscription are also able to pay using Bank Transfer.
Frequently asked questions
Q: Will I be charged to add users on new plans?
A: You can add inactive users for free up to the max number of users for plan limit (Learn how). Newly added users are considered inactive and will not be charged until they actively use our tools (Learn more). This is done on a pay-as-you go basis on monthly plans.
For annual plans you can either:
Purchase additional users on the pay-as-you-go basis, or
Pre-purchase for the whole year, thus saving a 2-months fee for any Add-on:
Note: Prices shown are in USD
Q: What are the types of users now?
A: New plans have either inactive users, or active users, with limits for each active user shown in the pricing page.
Inactive users will become active the moment they use any tool that is not Site Audit or Rank Tracker
Active users with unlimited fair use are subjected to our terms and conditions.
Note: Prices shown are in USD
Q: What are my limits for checking sites in Site Explorer or keywords in Keyword Explorer?
A: Lite and Starter plans have a single limit called “Credits” that is consumed when using Dashboard, Site Explorer, Content Explorer, Keywords Explorer and Batch Analysis.
Note: Site Audit and Rank Tracker have their own limits and do not consume credits per month.
More information about how credits are consumed are well explained here.
Q: How many projects can I add with new plans?
A: The limit for non-verified projects is the same as before for Lite and Enterprise plans but it has increased for new Standard and Advanced plans:
Q: Do I keep my tracked keywords in Rank Tracker if I switch?
A: Yes, all the data for them will remain intact. Moreover, the number of tracked keywords in Rank Tracker is now higher for new Lite and Standard plans:
Note: Prices shown are in USD
Q: What about update frequency for tracked keywords in Rank Tracker?
A: Each plan now offers weekly updates. But the good news is that you can upgrade to daily updates by purchasing an add-on.
Q: Have the Site Audit limits changed?
A: "Crawl credits", and "Max pages per project" have increased considerably for Lite, and are also increased in Standard, Advanced, and Enterprise. These were summarised in the above Legacy Gain/Lost sections. Only Enterprise has the option to purchase additional crawl credits per month:
Q: How long do you store crawl history with new plans?
A: Now data retention in Site Audit for all plans is 12 months from the time the project is created.
Q: How far back can I check sites data in Site Explorer and Keywords Explorer?
A: Historical data access has updated to the following limits on each tier:
Q: Was the export limit affected by this update?
A: Now we have a unified export rows per month limit for all the credit-consuming tools with the option to purchase additional export rows if needed. Site Audit and Rank Tracker have unlimited rows that can be exported.
Q: Can I check broken links with the new Lite plan?
A: New Lite plans will not have access to the following Site Explorer reports:
Broken backlinks
Broken links
Outgoing links
Content Explorer, Batch Analysis as well as SERP updates in Keywords Explorer are now only available for new Standard plans and higher. Learn more about the differences between legacy and new plans.
Q: Why should I switch now?
A: Almost all new features coming soon will be released for new plans users only. Switching to new plans ensures that you'll have access to them right away.
Standard or higher plans have unlimited usage for every active user.
Q: How can I pay for new plans?
A: Currently we accept Visa, MasterCard, Amex and UnionPay payment methods. We support Bank transfer for Enterprise yearly subscriptions.