Note: Current Standard plans and higher have unlimited fair usage for every active user. If you have a Standard or higher plan that has limited credits per month, you have a legacy subscription. To upgrade to a plan with unlimited credits, go to https://app.ahrefs.com/pricing and select a new plan.
This article gives a more comparative overview of the differences between our subscription plans that can be found on our pricing page.
What's included in the free plan
These are
Bot analytics
Google
A full breakdown of all the things you can do free on Ahrefs can be found in this article.
Free versus Starter
Compared to the free Ahrefs Webmaster Tools plan, the Starter plan allows you to use:
100 credits to check any website in
Site Explorer (unverified websites)
Ahrefs SEO Toolbar (see SEO metrics)
Social Media Manager (unlimited while in beta)
Compare all plan limits: Free vs Starter
Compare all plan limits: Free vs Starter
Webmaster tools | Starter | |
Power user credits per month | 100 | 500 |
Additional users | 0 | 0 |
Unverified Projects | 0 | 1 |
Keyword Lists (In Keywords Explorer) | 0 | 5, max 100 keywords per list |
Portfolio URLs | 0 | 0 |
Historical Data | 0 | 1 month |
Max rows per report Verified Unverified |
1000 0 |
1,000 250 |
Export rows per month | 0 | 0 |
Site Audit Verified project |
5,000 |
5,000 |
Site Audit Unverified project |
500 |
25,000 100,000 |
Rank Tracker Keywords | 50 | 750 |
SERPs with SEO Metrics | up to 800 | up to 40,000 |
Web Analytics events/mo | up to 1,000,000 | up to 1,000,000 |
Bot Analytics (beta) | unlimited | unlimited |
Social Media Manager (beta) | unlimited | unlimited |
Learn more about the Starter plan.
Ahrefs Starter versus Lite
Compared to the Starter plan, the Lite plan allows you to use:
Up to 500 credits per month on unverified websites
Site Explorer
Keywords Explorer
Purchase additional credits per month (can be spent by any power user)
Add additional users to your workspace
Export reports
Schedule Alerts
Custom prompts you can use to track AI responses with
Report Builder
Direct access to API v3, Ahrefs MCP, and Ahrefs Connect
Compare all plan limits: Starter vs Lite
Compare all plan limits: Starter vs Lite
| Starter | Lite |
Power user credits per month | 100 | 500 |
Additional users | 0 | Up to 2 |
Unverified Projects | 1 | 5 |
Tracked prompts 🆕 - Daily prompts - Total checks | 0 0 | 5 150 |
Keyword Lists | 5, max 100 keywords per list | 50, max 10,000 per list |
Portfolio URLs | 0 | 0 |
Historical Data | 1 months | 6 months |
Max rows per report Verified Unverified |
1000 250 |
2,500 2,500 |
Export rows per month | 0 | 500,000 |
Site Audit Unverified project |
500 |
25,000 100,000 |
Rank Tracker Keywords | 50 | 750 |
SERPs with SEO Metrics | up to 40,000 | up to 40,000 |
Web Analytics events/mo | up to 1,000,000 | up to 1,000,000 |
Bot Analytics (beta) | unlimited | unlimited |
Social Media Manager (beta) | unlimited | unlimited |
Report builder 🆕 - Reports | 1 5 | 5 30 |
API units 🆕 (shared across API v3, Ahrefs MCP, and Ahrefs connect) - Max rows per request | 0 0 | 25,000 10 |
Ahrefs Lite versus Standard
Standard allows access to more features
Everything in Lite. Plus...
More reports in Site Explorer compared to the Lite plan:
Broken Backlinks
Broken links
Outgoing links
Linking Authors
Link Intersect
Linking Authors
Portfolios - Standard plans start with 100 URLs per portfolio
Keyword Explorer
More features in Keywords Explorer
SERP Updates
AI Suggestions
AI Identify Intents
Compare all plan limits: Lite vs Standard
Compare all plan limits: Lite vs Standard
| Lite | Standard |
Power user credits per month | 500 | Unlimited |
Additional users | Up to 2 | Up to 5 |
Unverified Projects | 5 | 20 |
Tracked prompts 🆕 | 5 | 10 |
Keyword Lists | 5 | 50 |
Portfolio URLs | 0 | 100 |
Historical Data | 6 months | 24 months |
Max rows per report Verified Unverified |
2,500 2,500 |
30,000 30,000 |
Export rows per month | 500,000 | 1,500,000 |
Site Audit Crawl Credits per month | 100,000 | 500,000 |
Site Audit Max pages per project | 25,000 | 50,000 |
Rank Tracker Keywords | 750 | 2,000 |
SERPs with SEO Metrics | up to 40,000 | up to 40,000 |
Web Analytics events/mo | up to 1,000,000 | up to 1,000,000 |
Bot Analytics (beta) | unlimited | unlimited |
Social Media Manager (beta) | unlimited | unlimited |
Report builder 🆕 - Reports - Scheduling |
5 30 - |
5 30 ✓ |
API units 🆕 (shared across API v3, Ahrefs MCP, and Ahrefs connect) - Max rows per request | 25,000
10 | 150,000
25 |
Ahrefs Standard versus Advanced
Advanced allows access to even more features
Everything in Standard. Plus...
More features in Keywords Explorer
Images, Video, News search volume
Directory Listing
Advanced or higher subscribers can apply to be listed on our SEO Agencies Directory. Learn how to do so here.
Compare all plan limits: Standard vs Advanced
Compare all plan limits: Standard vs Advanced
| Standard | Advanced |
Active user credits per month | Unlimited | Unlimited |
Additional users | Up to 5 | Up to 10 |
Unverified Projects | 20 | 50 |
Keyword Lists | 50 | 100 |
Portfolio URLs | 100 | 250 |
Historical Data | 24 months | 60 months |
Max rows per report Verified Unverified |
30,000 30,000 |
75,000 75,000 |
Export rows per month | 1,500,000 | 4,000,000 |
Site Audit Crawl Credits per month | 500,000 | 1,500,000 |
Site Audit Max pages per project | 50,000 | 250,000 |
Rank Tracker Keywords | 2,000 | 5,000 |
SERPs with SEO Metrics | up to 40,000 | up to 40,000 |
Web Analytics events/mo | up to 1,000,000 | up to 1,000,000 |
Bot Analytics (beta) | unlimited | unlimited |
Social Media Manager (beta) | unlimited | unlimited |
Report builder 🆕 - Reports - Scheduling |
5 30 ✓ |
15 150 |
API units 🆕 (shared across API v3, Ahrefs MCP, and Ahrefs connect) - Max rows per request | 150,000
25 | 500,000
100 |
Ahrefs Advanced versus Enterprise
Enterprise gets full access to what our platform can offer
Everything in Advanced. Plus...
Audit Log
Access Management
Forecasting / Trends
Payment via Bank Transfer / Wire Transfer
Only Enterprises can pay their subscriptions upfront with Bank transfer or Wire transfer. Interested? Please fill up the interest form on our Enterprise Page here for more info.
Compare all plan limits: Advanced vs Enterprise
Compare all plan limits: Advanced vs Enterprise
| Advanced | Enterprise |
Active user credits per month | Unlimited | Unlimited |
Additional users | Up to 10 | Unlimited, comes included with 3 |
Unverified Projects | 50 | 100 |
Keyword Lists | 100 | 250 |
Portfolio URLs | 250 | 1,000 |
Historical Data | 60 months | Unlimited |
Max rows per report Verified Unverified |
75,000 75,000 |
150,000 150,000 |
Export rows per month | 4,000,000 | 10,000,000 |
Site Audit Crawl Credits per month | 1,500,000 | 5,000,000 |
Site Audit Max pages per project | 250,000 | 5,000,000 |
Rank Tracker Keywords | 5,000 | 10,000 |
SERPs with SEO Metrics | up to 40,000 | up to 40,000 |
Web Analytics events/mo | up to 1,000,000 | up to 1,000,000 |
Bot Analytics (beta) | unlimited | unlimited |
Social Media Manager (beta) | unlimited | unlimited |
Report builder 🆕 - Reports - Scheduling |
15 150 ✓ |
25 250 ✓ |
API units 🆕 (shared across API v3, Ahrefs MCP, and Ahrefs connect) - Max rows per request | 25,000
10 | 2,000,000
unlimited |
💡 An overview of these features for Enterprise can also be found here: Ahrefs Enterprise New Features
I hope this detailed comparison will help you choose the best pricing plan for you.
If you’re still hesitant, allow us dispel your doubts :) Contact us on our live chat or drop us a line at [email protected].