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What's the difference between all Ahrefs plans?
What's the difference between all Ahrefs plans?

Understand the different limits and features across all subscription plans. Use this guide to better decide which plan best fits your needs.

Constance Tan avatar
Written by Constance Tan
Updated this week

This article refers to any plan purchased after 18th March 2022. For plans purchased earlier, refer to this article instead.


This article gives a more detailed overview of the differences between our subscription plans that can be found on our pricing page .

Common tools on all plans

The following Account usage limits:

Credits per month

Note: Credits applies only to certain plans purchased before 22nd April 2024, Lite, and Starter plans. To check which plan you have, go to your account settings

New Standard plans and higher have unlimited fair usage for every non-guest user. To upgrade your plan, go to https://app.ahrefs.com/pricing and select a new plan.

If you search and use filters on any tools that are not Site Audit or Rank Tracker, you will consume Credits per month. More information about how credits are spent can be found here.

Rows per report

The higher your subscription, the more rows of results you can see for any report that is not in Site Audit and Rank Tracker.

For example, the below report has 158 rows:

Export rows per month

This refers to number of rows of data exported on all tools that are not Site Audit and Rank Tracker.

Users

There is now only active and inactive users. For active users, their usage limit depends on your plan. All base subscription plans come included with 1 power user:

Adding users is free, and they will first be an "Inactive user". Once an inactive user uses any tool except Site Audit and Rank Tracker, they will be charged as an additional active user.

For certain old legacy subscriptions that don't use credits, all users within a workspace share the same limits.

New tools available on all non-legacy plans

The following tools are only available for any new subscription plans including the new Lite plan.


Ahrefs Lite versus Standard

Standard allows access to more features

Non-legacy Standard features

The following features require you to be on a non-legacy Standard or higher plan

Increased Limits

Lite

Standard

Power user credits per month

500

Unlimited

Additional users

Up to 2

Up to 5

Unverified Projects

5

20

Keyword Lists

5

50

Portfolio URLs

-

100

Historical Data

6 months

24 months

Max rows per report

2,500

30,000

Export rows per month

500,000

1,500,000

Site Audit Crawl Credits per month

100,000

500,000

Site Audit Max pages per project

25,000

50,000

Rank Tracker Keywords

750

2,000


Ahrefs Standard versus Advanced

Advanced allows access to even more features

Non-legacy Advanced features

The following features require you to be on a non-legacy Advanced or higher plan

Directory Listing

Advanced or higher subscribers can apply to be listed on our SEO Agencies Directory. Learn how to do so here.

Increased Limits

Standard

Advanced

Active user credits per month

Unlimited

Unlimited

Additional users

Up to 5

Up to 10

Unverified Projects

20

50

Keyword Lists

50

100

Portfolio URLs

100

250

Historical Data

24 months

60 months

Max rows per report

30,000

75,000

Export rows per month

1,500,000

4,000,000

Site Audit Crawl Credits per month

500,000

1,500,000

Site Audit Max pages per project

50,000

250,000

Rank Tracker Keywords

2,000

5,000


Ahrefs Advanced versus Enterprise

Enterprise gets full access to what our platform can offer

  • Everything in Advanced. Plus...

    • Free Rank Tracker API

    • Web Explorer API

  • Audit Log

  • Access Management

  • AI Content Grader

Payment via Bank Transfer / Wire Transfer

Only Enterprises can pay their subscriptions upfront with Bank transfer or Wire transfer. Interested? Please fill up the interest form on our Enterprise Page here for more info.

Increased Limits

Advanced

Enterprise

Active user credits per month

Unlimited

Unlimited

Additional users

Up to 10

Unlimited, comes included with 3

Unverified Projects

50

100

Keyword Lists

100

250

Portfolio URLs

250

1,000

Historical Data

60 months

All time

Max rows per report

75,000

150,000

Export rows per month

4,000,000

10,000,000

Site Audit Crawl Credits per month

1,500,000

5,000,000

Site Audit Max pages per project

250,000

5,000,000

Rank Tracker Keywords

5,000

10,000

💡 An overview of these features for Enterprise can also be found here: Ahrefs Enterprise New Features


I hope this detailed comparison will help you choose the best pricing plan for you.

If you’re still hesitant, allow us dispel your doubts :) Contact us on our live chat or drop us a line at [email protected].

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