This article refers to any plan purchased after 18th March 2022. For plans purchased earlier, refer to this article instead.
This article gives a more detailed overview of the differences between our subscription plans that can be found on our pricing page .
Common features on all new plans
Credits per month
Credits per month
If you search and use filters on any tools that are not Site Audit or Rank Tracker, you will consume Credits per month. More information about how credits are spent, and the difference between user types can be found here.
Rows per report
Rows per report
The higher your subscription, the more rows of results you can see for any report that is not in Site Audit and Rank Tracker.
For example, the below report has 158 rows:
Export rows per month
Export rows per month
This refers to number of rows of data exported on all tools that are not Site Audit and Rank Tracker.
Users
Users
There are now 3 kinds of users you can have on your Ahrefs subscription: Inactive, Casual, and Power users.
All base subscription plans come included with 1 power user. Depending on the plan you purchase, a power user can use up to a different number of credits per month:
All inactive users are free, and can use up to 5 credits per month.
All casual users are 20 USD/month, and can use up to 100 credits per month.
In comparison, additional users purchased in legacy plans do not increase subscription usage capacity in any way.
New tools available on all non-legacy plans
The following tools are only available for any new subscription plans including the new Lite plan.
Dashboard Folders
Keyword Clusters (Coming soon)
Lite versus Standard
Standard allows access to more features
Everything in Lite. Plus...
Many more reports in Site Explorer will be available compared to the Lite plan:
Content Gap
Broken Backlinks
Broken links
Outgoing links
Link Intersect
SERP Updates in Keywords Explorer
Non-legacy Standard features
The following features require you to be on a non-legacy Standard or higher plan
Portfolios - Standard plans start with 100 URLs per portfolio
Competitive Analysis
Increased Limits
| Lite | Standard |
Power user credits per month | 500 | 600 |
Unverified Projects | 5 | 20 |
Keyword Lists | 5 | 50 |
Portfolio URLs | - | 100 |
Historical Data | 6 months | 24 months |
Max rows per report | 2,500 | 30,000 |
Export rows per month | 500,000 | 1,500,000 |
Site Audit Crawl Credits per month | 100,000 | 500,000 |
Site Audit Max pages per project | 25,000 | 50,000 |
Rank Tracker Keywords | 750 | 2,000 |
Standard versus Advanced
Advanced allows access to even more features
Everything in Standard. Plus...
SERP Updates in Keywords Explorer
Non-legacy Advanced features
The following features require you to be on a non-legacy Advanced or higher plan
Site Structure in Site Explorer
Increased Limits
| Standard | Advanced |
Power user credits per month | 600 | 750 |
Unverified Projects | 20 | 50 |
Keyword Lists | 50 | 100 |
Portfolio URLs | 100 | 250 |
Historical Data | 24 months | 60 months |
Max rows per report | 30,000 | 75,000 |
Export rows per month | 1,500,000 | 4,000,000 |
Site Audit Crawl Credits per month | 500,000 | 1,500,000 |
Site Audit Max pages per project | 50,000 | 250,000 |
Rank Tracker Keywords | 2,000 | 5,000 |
Advanced versus Enterprise
Enterprise gets full access to what our platform can offer
Directory Listing
Enterprise companies can apply to be listed on our SEO Agencies Directory.
Payment via Bank Transfer / Wire Transfer
Only Enterprises can pay their subscriptions upfront with Bank transfer or Wire transfer. Interested? Please fill up a form on our Enterprise Page here for more info.
Increased Limits
| Advanced | Enterprise |
Power user credits per month | 750 | Custom* |
Unverified Projects | 50 | 100 |
Keyword Lists | 100 | 250 |
Portfolio URLs | 250 | 1,000 |
Historical Data | 60 months | All time |
Max rows per report | 75,000 | 150,000 |
Export rows per month | 4,000,000 | 10,000,000 |
Site Audit Crawl Credits per month | 1,500,000 | 5,000,000 |
Site Audit Max pages per project | 250,000 | 5,000,000 |
Rank Tracker Keywords | 5,000 | 10,000 |
💡 An overview of these features for Enterprise can also be found here: Ahrefs Enterprise New Features
I hope this detailed comparison will help you choose the best pricing plan for you.
If you’re still hesitant, allow us dispel your doubts :) Contact us on our live chat or drop us a line at [email protected].