Note: The following article applies only to current Starter plans, Lite plans, and legacy plans purchased between 18th March 2022 - 22nd April 2024. To check which plan you have, go to your account settings
Current Standard plans and higher have unlimited fair usage for every active user. To upgrade your plan, go to https://app.ahrefs.com/pricing and select a new plan.
This article gives a more comparative overview of the differences between our subscription plans that can be found on our pricing page.
Common tools on all plans
Common usage limits on all plans:
Credits per month
If you search and use filters on any tools that are not Site Audit or Rank Tracker, you will consume Credits per month. More information about how credits are spent can be found here.
If your plan uses credits, you can quickly check the number of credits you can use monthly by clicking on this icon next to your workspace name:
500 additional credits can be earned by verifying ownership of your website. These additional credits can only be spent for URLs within any of the verified projects. Verified projects are projects that have gone through a verification process to prove you own the website.
Crawl credits per month
This is the usage limit for Site Audit. Only internal HTML pages that return the 200 (OK) HTTP status code consume monthly Crawl Credits. Learn more
Ahrefs also provides the most generous free SEO crawler on the Internet 💪.
5,000 additional crawl credits can be spent for each verified project you have.
Rows per report
The higher your subscription, the more rows of results you can see for any report that is not in Site Audit and Rank Tracker.
For example, the below report has 158 rows:
Export rows per month
This refers to number of rows of data exported on all tools that are not Site Audit and Rank Tracker.
Users
There is now only active and inactive users. For active users, their usage limit depends on your plan. All base subscription plans come included with 1 power user:
Adding users is free, and they will first be an "Inactive user". Once an inactive user uses any tool except Site Audit and Rank Tracker, they will be charged as an additional active user.
For certain old legacy subscriptions that don't use credits, all users within a workspace share the same limits.
New tools available on all non-legacy plans
The following tools are only available for any new subscription plans including the new Lite plan.
Internal links
Internal anchors
Best links filter
Ahrefs Webmaster Tools versus Starter
Compared to the free Webmaster Tools plan, the Starter plan allows you to use:
100 credits to check any website in
Site Explorer (unverified websites)
Ahrefs SEO Toolbar (see SEO metrics)
| Webmaster tools | Starter |
Power user credits per month | 100 | 500 |
Additional users | 0 | 0 |
Unverified Projects | 0 | 1 |
Keyword Lists (In Keywords Explorer) | 0 | 5, max 100 keywords per list |
Portfolio URLs | 0 | 0 |
Historical Data | 0 | 1 month |
Max rows per report Verified Unverified |
1000 0 |
1,000 250 |
Export rows per month | 0 | 0 |
Site Audit Verified project |
5,000 |
5,000 |
Site Audit Unverified project |
500 |
25,000 100,000 |
Rank Tracker Keywords | 50 | 750 |
SERPs with SEO Metrics | up to 800 | up to 40,000 |
Learn more about the Starter plan.
Ahrefs Starter versus Lite
Compared to the Starter plan, the Lite plan allows you to use:
Up to 500 credits per month on unverified websites
Site Explorer
Keywords Explorer
Purchase additional credits per month (can be spent by any power user)
Add additional users to your workspace
Export reports
Schedule Alerts
| Starter | Lite |
Power user credits per month | 100 | 500 |
Additional users | 0 | Up to 2 |
Unverified Projects | 1 | 5 |
Keyword Lists | 5, max 100 keywords per list | 50, max 10,000 per list |
Portfolio URLs | 0 | 0 |
Historical Data | 1 months | 6 months |
Max rows per report Verified Unverified |
1000 250 |
2,500 2,500 |
Export rows per month | 0 | 500,000 |
Site Audit Unverified project |
500 |
25,000 100,000 |
Rank Tracker Keywords | 50 | 750 |
SERPs with SEO Metrics | up to 800 | up to 40,000 |
Ahrefs Lite versus Standard
Standard allows access to more features
Everything in Lite. Plus...
More reports in Site Explorer compared to the Lite plan:
Broken Backlinks
Broken links
Outgoing links
Linking Authors
Link Intersect
Linking Authors
Keyword Explorer
More features in Keywords Explorer
SERP Updates
AI Suggestions
AI Identify Intents
Batch Analysis
Non-legacy Standard features
The following features require you to be on a non-legacy Standard or higher plan
Portfolios - Standard plans start with 100 URLs per portfolio
Batch Analysis 2.0
Increased Limits
| Lite | Standard |
Power user credits per month | 500 | Unlimited |
Additional users | Up to 2 | Up to 5 |
Unverified Projects | 5 | 20 |
Keyword Lists | 5 | 50 |
Portfolio URLs | 0 | 100 |
Historical Data | 6 months | 24 months |
Max rows per report Verified Unverified |
2,500 2,500 |
30,000 30,000 |
Export rows per month | 500,000 | 1,500,000 |
Site Audit Crawl Credits per month | 100,000 | 500,000 |
Site Audit Max pages per project | 25,000 | 50,000 |
Rank Tracker Keywords | 750 | 2,000 |
Ahrefs Standard versus Advanced
Advanced allows access to even more features
Everything in Standard. Plus...
More features in Keywords Explorer
Images, Video, News search volume
Non-legacy Advanced features
The following features require you to be on a non-legacy Advanced or higher plan
Directory Listing
Advanced or higher subscribers can apply to be listed on our SEO Agencies Directory. Learn how to do so here.
Increased Limits
| Standard | Advanced |
Active user credits per month | Unlimited | Unlimited |
Additional users | Up to 5 | Up to 10 |
Unverified Projects | 20 | 50 |
Keyword Lists | 50 | 100 |
Portfolio URLs | 100 | 250 |
Historical Data | 24 months | 60 months |
Max rows per report Verified Unverified |
30,000 30,000 |
75,000 75,000 |
Export rows per month | 1,500,000 | 4,000,000 |
Site Audit Crawl Credits per month | 500,000 | 1,500,000 |
Site Audit Max pages per project | 50,000 | 250,000 |
Rank Tracker Keywords | 2,000 | 5,000 |
Ahrefs Advanced versus Enterprise
Enterprise gets full access to what our platform can offer
Everything in Advanced. Plus...
Free Rank Tracker API
Web Explorer API
Audit Log
Access Management
AI Content Grader
Payment via Bank Transfer / Wire Transfer
Only Enterprises can pay their subscriptions upfront with Bank transfer or Wire transfer. Interested? Please fill up the interest form on our Enterprise Page here for more info.
Increased Limits
| Advanced | Enterprise |
Active user credits per month | Unlimited | Unlimited |
Additional users | Up to 10 | Unlimited, comes included with 3 |
Unverified Projects | 50 | 100 |
Keyword Lists | 100 | 250 |
Portfolio URLs | 250 | 1,000 |
Historical Data | 60 months | All time |
Max rows per report Verified Unverified |
75,000 75,000 |
150,000 150,000 |
Export rows per month | 4,000,000 | 10,000,000 |
Site Audit Crawl Credits per month | 1,500,000 | 5,000,000 |
Site Audit Max pages per project | 250,000 | 5,000,000 |
Rank Tracker Keywords | 5,000 | 10,000 |
💡 An overview of these features for Enterprise can also be found here: Ahrefs Enterprise New Features
I hope this detailed comparison will help you choose the best pricing plan for you.
If you’re still hesitant, allow us dispel your doubts :) Contact us on our live chat or drop us a line at support@ahrefs.com.