This article refers to any plan purchased after 18th March 2022. For plans purchased earlier, refer to this article instead.
Common features on all plans
First, let us describe the features that are the same on each plan.
Each plan comes with 1 Power User, that can spend 500 credits per month.
There is only 1 Power User that comes with every plan, and additional users are charged based on the credits they use. More information about how credits are spent, and the difference between user types can be found here.
Adding any website as a project that you can verify ownership for is unlimited on every plan.
Data retention for Site Audit on any plan is 12 months from the time it is created.
On the Pricing page you can view what each of the limits corresponds to by hovering over the tooltip icon:
Comparing between Lite and Standard
Feature | Lite | Standard |
SEO Dashboard | ✔ | ✔ |
Site Explorer
| ✔ - 7 day historical data - No Positions history - Certain reports not available | ✔ - 6 months historical data - 6 months Positions history - Content gap - Broken backlinks - Broken links - Outgoing links - Link intersect - SERP Comparison |
Keywords Explorer | ✔ - 7 day historical data - No SERPs Updates | ✔ - 6 months Positions history - SERPs Updates |
Site Audit | ✔ - 100,000 crawl credits - 25,000 max pages per project | ✔ - 500,000 crawl credits - 50,000 max pages per project |
Rank Tracker
| ✔ - 750 keywords - Updated weekly | ✔ - 2,000 keywords - Updated weekly |
Alerts | ✔ - New & lost backlinks - New keywords | ✔ - New & lost backlinks - New keywords - Mentions |
Content Explorer |
| ✔ |
Batch Analysis |
| ✔ |
Max Rows per Report
Lite: 2,500
Standard: 30,000
This limit applies to any report generated in Site Explorer, Keywords Explorer, and Content Explorer:
You can apply some filters to get more specific results for the same report within this limit.
Do note however that using filters will consume credit per month each time filter is applied. More about how reports are consumed here.
Export rows per month
Lite: 500,000
Standard: 1,500,000
This limit applies to the number of rows of results you can export on Keywords Explorer, Site Explorer and Content Explorer to .csv files within one month.
Purchasing additional export rows per month is $50 /month per 1M, the same on every plan.
Comparing between Standard and Advanced
Feature | Standard | Advanced |
SEO Dashboard | ✔ | ✔ - Dashboard Folders |
Site Explorer
| ✔ - 6 months historical data - 6 months Positions history - All reports in Lite and... - Calendar | ✔ - 2 years historical data - 2 years Positions history - All Site Explorer reports |
Keywords Explorer | ✔ - 6 months Positions history - SERPs Updates | ✔ - 2 years Positions history - SERPs Updates |
Site Audit | ✔ - 500,000 crawl credits - 50,000 max pages per project | ✔ - 1,500,000 crawl credits - 250,000 max pages per project |
Rank Tracker
| ✔ - 2,000 keywords - Updated weekly | ✔ - 5,000 keywords - Updated weekly |
Alerts | ✔ - All alerts | ✔ - All alerts |
Content Explorer | ✔ | ✔ |
Batch Analysis | ✔ | ✔ |
Google Data Studio Connectors |
| ✔ |
Max Rows per Report
Standard: 30,000
Advanced: 75,000
Export rows per month
Standard: 1,500,000
Advanced: 4,000,000
Dashboard Folders
Sort your projects into different folders for better project management. Choose which users have permissions to access different folders.
Google Data Studio Limits
Site Explorer connector consumes credits, where each GDS chart with its unique combination of filters, configuration parameters, fields, and date ranges count as 1 credit.
Site Audit connector does not consume credit limits.
Rank Tracker connector does not consume credit limits.
Comparing between Advanced and Enterprise
Feature | Advanced | Enterprise |
SEO Dashboard | ✔ - Dashboard Folders | ✔ - Dashboard Folders - Access Management |
Site Explorer
| ✔ - All Reports in Site Explorer - 2 years of historical data - 2 Years of Positions history | ✔ - All Reports in Site Explorer - All months Positions history - API v3 |
Keywords Explorer | ✔ - 2 years of historical data - SERPs Updates | ✔ - All Positions history - SERPs Updates |
Site Audit | ✔ - 1,500,000 crawl credits - 250,000 max pages per project | ✔ - 5,000,000 crawl credits - 5,00,000 max pages per project |
Rank Tracker
| ✔ - 5,000 keywords - Updated weekly | ✔ - 10,000 keywords - Updated weekly |
Alerts | ✔ - New & lost backlinks - New keywords - Mentions | ✔ - New & lost backlinks - New keywords - Mentions |
Content Explorer | ✔ | ✔ |
Batch Analysis | ✔ | ✔ |
Google Data Studio Connectors | ✔ | ✔ |
Full access to Historical Data in our Index
Our full history goes back to 2015 for keywords and 2013 for backlinks.
API v3
Access data from your Ahrefs workspace to create custom integrations and automations. Currently this is only Site Explorer. More information about that can be found here.
Max Rows per Report
Standard: 75,000
Advanced: 150,000
Export rows per month
Standard: 4,000,000
Advanced: 10,000,000
Access Management
Compared to Folders, Access Management allows you to control which users can access each specific project, and set the owner of each project.
Google Data Studio Limits
Both Advanced and Enterprise consume Google Data Studio limits the same way.
Directory Listing
Enterprise companies can apply to be listed on our SEO Agencies Directory.
Payment via Bank Transfer / Wire Transfer
Only Enterprises can pay their subscriptions upfront with Bank transfer or Wire transfer. Interested? Please fill up a form on our Enterprise Page here for more info.
I hope this detailed comparison will help you choose the best pricing plan for you.
If you’re still hesitant, allow us to dispel doubts :) Just use our live chat or drop us a line at support@ahrefs.com.