This article refers to any plan purchased after 18th March 2022. For plans purchased earlier, refer to this article instead.


Common features on all plans

First, let us describe the features that are the same on each plan.


Each plan comes with 1 Power User, that can spend 500 reports per month. Dashboard, Keywords Explorer, Site Explorer, Alerts and Content Explorer, as well as Batch Analysis and Domain Comparison tools limits are all to be consumed under the same monthly report limit per user. Site Audit and Rank Tracker have their own limits and do not consume reports.

There is only 1 Power User that comes with every plan, and additional users are charged based on the reports they use. More information about how reports are spent, and the difference between user types can be found here.

Adding any website as a project that you can verify ownership for is unlimited on every plan.

Data retention for Site Audit on any plan is 12 months from the time it is created.

On the Pricing page you can view what each of the limits corresponds to by hovering over the tooltip icon:


Comparing between Lite and Standard

Feature

Lite

Standard

SEO Dashboard

Site Explorer

- No historical data

- No Positions history

- Certain reports not available

- 6 months historical data

- 6 months Positions history
- All reports in Lite and...

- Content gap

- Broken backlinks

- Broken links

- Outgoing links

- Link intersect

Keywords Explorer

- No Positions history

- No SERPs Updates

- 6 months Positions history

- SERPs Updates

Site Audit

- 100,000 crawl credits

- 25,000 max pages per project

- 500,000 crawl credits

- 50,000 max pages per project

Rank Tracker

- 750 keywords

- Updated weekly

- 2,000 keywords

- Updated weekly

Alerts

- New & lost backlinks

- New keywords

- Mentions

- New & lost backlinks

- New keywords

- Mentions

Content Explorer

Batch Analysis

Domain Comparison

Max Rows per Report

Lite: 2,500
Standard: 30,000

This limit applies to any report generated in Site Explorer, Keywords Explorer, and Content Explorer:

You can apply some filters to get more specific results for the same report within this limit.

Do note however that using filters will consume reports per month each time a report is filtered. More about how reports are consumed here.

Export rows per month

Lite: 500,000
Standard: 1,500,000

This limit applies to the number of rows of results you can export on Keywords Explorer, Site Explorer and Content Explorer to .csv files within one month.

Purchasing additional export rows per month is $50 /month per 1M, the same on every plan.


Comparing between Standard and Advanced

Feature

Standard

Advanced

SEO Dashboard

- Dashboard Folders

Site Explorer

- 6 months historical data

- 6 months Positions history

- All reports in Lite and...
- Content Gap
- Broken Backlinks
- Broken Links
- Content Gap
- Outgoing Links
- Link Intersect

- 2 years historical data

- 2 years Positions history

- All Site Explorer reports
- All reports in Standard and...
- Site Structure

Keywords Explorer

- 6 months Positions history

- SERPs Updates

- 2 years Positions history

- SERPs Updates

Site Audit

- 500,000 crawl credits

- 50,000 max pages per project

- 1,500,000 crawl credits

- 250,000 max pages per project

Rank Tracker

- 2,000 keywords

- Updated weekly

- 5,000 keywords

- Updated weekly

Alerts

- All alerts

- All alerts

Content Explorer

Batch Analysis

Domain Comparison

Google Data Studio Connectors

Max Rows per Report

Standard: 30,000 (20-page report)
Advanced: 75,000 (100-page report)


Export rows per month

Standard: 1,500,000
Advanced: 4,000,000

Dashboard Folders

Sort your projects into different folders for better project management. Choose which users have permissions to access different folders.

Dashboard - overview tab

Google Data Studio Limits
Site Explorer connector consumes the report limit, where each GDS chart with its unique combination of filters, configuration parameters, fields, and date ranges count as 1 report.
Site Audit connector does not consume report limits.
Rank Tracker connector does not consume report limits.


Comparing between Advanced and Enterprise

Feature

Advanced

Enterprise

SEO Dashboard

- Dashboard Folders

- Dashboard Folders

- Access Management

Site Explorer

- All Reports in Site Explorer

- 2 years of historical data

- 2 Years of Positions history

- All Reports in Site Explorer
- All historical data

- All months Positions history

Keywords Explorer

- No Positions history

- No SERPs Updates

- All Positions history

- SERPs Updates

Site Audit

- 100,000 crawl credits

- 25,000 max pages per project

- 500,000 crawl credits

- 50,000 max pages per project

Rank Tracker

- 5,000 keywords

- Updated weekly

- 10,000 keywords

- Updated weekly

Alerts

- New & lost backlinks

- New keywords

- Mentions

- New & lost backlinks

- New keywords

- Mentions

Content Explorer

Batch Analysis

Domain Comparison

Google Data Studio Connectors

Full access to Historical Data in our Index

Our full history goes back to 2015 for keywords and 2013 for backlinks.

Max Rows per Report

Standard: 75,000 (20-page report)
Advanced: 150,000 (100-page report)


Export rows per month

Standard: 4,000,000
Advanced: 10,000,000

Access Management

Compared to Folders, Access Management allows you to control which users can access each specific project, and set the owner of each project.

Google Data Studio Limits
Both Advanced and Enterprise consume Google Data Studio limits the same way.

Directory Listing

Enterprise companies can apply to be listed on our SEO Agencies Directory.

Payment via Bank Transfer / Wire Transfer

Only Enterprises can pay their subscriptions upfront with Bank transfer or Wire transfer. Interested? Please fill up a form on our Enterprise Page here for more info.


I hope this detailed comparison will help you choose the best pricing plan for you.

If you’re still hesitant, allow us to dispel doubts :) Just use our live chat or drop us a line at support@ahrefs.com.

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